Entries by JC

Giving Your A-Game – What it Takes to be a High Performer

When it comes to labeling common sense and things that happen in an everyday working environment, the Organizational Leadership (OLS) department at Purdue is my standard. During my studies, I remember thinking “that makes sense” to so many concepts that we learned about. From the importance of the transition period in organizational change, to mentorship, […]

How to Find Your Niche and REALLY Act On It!

 One of my favorite quotes from Stephen Covey could be a great subtitle for what I’ve been thinking about lately: “The secret is not to prioritize what’s on your schedule, but to schedule your priorities.” For the first two years of the reboot of the New Inceptions, I was working on content pretty much daily. […]

Creating Effective Quality Content

When it comes to marketing today, there’s a certain idea all digital marketers have to follow. We have to add value before we get the sale. What does that mean? Well, for most, it means that we have to educate our potential clients or customers about what it is that we do or make. In […]