Posts

Jess Catorc on Finding your Path to Success, Personal Branding, and DIY Website Design (AoL 070)

Hey, let’s face it. There are so many big names out there, how can you possibly compete with them?

By acting like them and doing exactly what they do?

Actually… no.

By doing what you do best and being yourself.

Today’s guest, Jess Catorc gives us a rundown of what that means in this week’s show.

Which path are you going to take?

Trying mediocritally to be like someone else or being amazing version of yourself?

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Where Jess’ knowledge of originally making sites came from. 8:27
  • What prompted her to pursue helping people with their sites? 11:09
  • What Jess got from going to college in a major that she was already proficient in? 13:41
  • When did Jess determine that she wanted to reach out to people on a large scale as an “expert”? 16:24
  • How did Jess build a community around her services and knowledge? 18:22
  • What was the first large publication she was able to get into and how did she get started? 19:59
  • What can people expect to see in Jess’ DIY Website Academy video series? 22:53
  • What are some tips people can use in making their first online course? 25:56
  • What are key factors in creating a cohesive brand? 28:45
  • What are upcoming plans for the New Year? 35:27
  • Who are three of Jess’ favorite influencers? 44:39
  • One gift that Jess likes giving others. 36:20
  • What would she do if she woke up as her 10 year old self with her memories still intact? 37:00
  • Jess’ three truths that she’d share with others. 37:31
  • What’s it mean to live a life of abundance? 39:05
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Jess’ appreciation video to Pat Flynn:

Carrie Green interviews Jess:

Interview with Amy Porterfield:

Interview with Lisa Nichols:

Thank You For Sharing Some Time With Us!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Emily Kelly on Finding Your Niche, Working Remotely, and Mastering Empathetic Writing (AoL 069)

When first starting, many of us have problems with being an entrepreneur in one way or another. Our main issue, many times, is we simply don’t know where we fit. We’re told to “find your niche” and often times, we find it hard because we could do so many things. However, we need to learn what it is that we do well and hire out for things we’d rather not.

Over at Fizzle, for example, Chase and Corbett hired in Steph Crowder to help with customer support back in 2015.

Steph, having worked at a few startups by that point, knew how to interact with clients on a one to one basis. It was something that Chase, who’s the main creative at Fizzle, and Corbett, the business brain, didn’t have the resources to do themselves.

In our interview with Steph in 2016, we learned that she was expecting soon.

They had to get a fill-in for her while she was on maternity leave.

Today’s guest, Emily Kelly, was the hero for Fizzle during that time.

But, just because she was with them temporarily, doesn’t mean she was bad at the position.

In fact, it was part of her new role as as a virtual customer support specialist. She has taken the phrase “find your niche” seriously.

In this interview, we find out about her journey to become a virtual assistant, what she recommends to folks coming right out of college to keep them from getting burnt out at work, and some pointers in putting emotion into writing.

If you’re thinking about about starting your own business, perhaps being a virtual assistant first might just be in the future for you as well.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What kind of career did she envision as she was going to school? 8:02
  • Which creative influences did she have in her life growing up? 10:52
  • What it was like to have her dad working remotely growing up. 13:15
  • When was the first time Emily had experience with entrepreneurship herself? 14:47
  • What was it like to work at a startup vs where she previously worked? 18:13
  • What advice would she give someone who’s coming out of college so they don’t get burnt out? 21:37
  • Which mindset did Emily utilize while working for a startup? How did she use the advice “Find your niche”? 27:15
  • What is some advice that she’d give someone to get more emotion into their writing? 37:04
  • What are some things to look for when hiring remote help? 39:28
  • 3 Influencers or teachers that have helped Emily get to where she is today. 44:38
  • One gift that she likes giving others. 45:17
  • Something she believed as a 21 year old but doesn’t now and why? 45:46
  • If she could place an ad anywhere in the world cost free, what would it be and where? 46:19
  • Who does Emily think of as a success and why? 48:29
  • What are some ways that someone can improve their customer support? 49:53
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Broke with Billy Corben:

Intro to Deep Work by Cal Newport:

How to Become a Virtual Assistant:

Simon Sinek on the Millennial Question:

Bonus: Simon Sinek followup:

Thank You For Sharing Some Time With Us!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

The Entrepreneur vs Employee Mindset: How We Must Think Different

With the beginning of a New Year, comes new beginnings. One of my new beginnings that I’ll be starting is to write blog posts per month based on a particular theme. Not only will this help me curate material, but it will be a bit more organized for you guys.

I thought we’d start this month focusing on getting started and implementation of your new creation.

 

Using the Word Entrepreneur:

The first thing that we should focus on is that this: if you’re looking to create a lifestyle based on something you like to do and/or create, then you’re going to realize you are technically an entrepreneur.

The term entrepreneur simply means this:

a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.

Many folks get hung up on that word business.

That word has several meanings.

When I use it, I think of definition 1:

an occupation, profession, or trade

Or more to the point – what we’re more concerned about here at New Inceptions – definition 3:

a person, partnership, or corporation engaged in commerce, manufacturing, or a service; profit-seeking enterprise or concern.

So just to set one thing finally straight. If you are creating something and building a lifestyle from the fruits of that creation, then you are an entrepreneur. It might not be a startup entrepreneur, or you might be doing it on your own (which makes you a solopreneur), but you are an entrepreneur. Personally, I’m a lifestyle entrepreneur and really, I always have wanted to be one.

 

Entrepreneurs Think Different

Do you remember the ad campaign of Apple’s back in the 90’s? It was called “Think Different”. Here’s one of their ads:

That campaign gave me shivers. It just made me smile everytime I saw it. It still does.

The majority of the folks in those commercials were entrepreneurs.

Sure, you had people like Mahatma Gandhi and Albert Einstein in it – and while we don’t think of them as typical entrepreneurs, they were. They were what we call thought leaders. Which is one of the 10 archetypes of online business.

But how do they actually Think Different?

 

Differences in an Entrepreneur and Employee Mindset:

Most people in the world are employees if they’re not an entrepreneur. They have to make a living somehow, right?

And the truth is that you can be an employee at all levels – anywhere from a janitor to a scientist or government worker.

The same thing can be said about being an entrepreneur – from your neighborhood mechanic to your local startup business owner, all the way to your Steve Jobs and Elon Musk types of the world.

That said, each of the two groups thinks differently.

Here’s how:

 

Full Responsibility vs Limited Responsibility:

As a business owner, the buck stops with you. If anything goes wrong, it’s ultimately something you have to deal with. For example, if you have employees and your company doesn’t make as much as you would have liked, then you’ll pay them first and you get whatever is left.

On the other hand, if you have success, you’re going to be happier with it as the business is your baby. If you get a big client or land on a big show as a guest, you’re going to be happier about it than your employees might.

 

Emotion Scale:

Entrepreneur vs Employee

Taking responsibility into account, your emotions are going to be a bit more up and down as the business owner.

Keeping with the previous example, if you have employees and you won’t be able to pay them, you might feel really bad if you have to let some of them go. The more employees you have to let go, the worse you’re going to feel.

That said, if you’re suddenly interviewed by a big show host or get a big time client, you’re going to feel the high side of that emotion as well.

As an employee, your emotions don’t vary as much because your life isn’t going to change over time as much – even if you’re suddenly looking at having to get a new job. You’ll have unemployment income as you transfer – so it’s just a matter of getting that new job.

On the other hand, the greatest joy someone might have as an employee is the day they learn they got a new job.

 

Constant Uncertainty vs Constant Stability

As an entrepreneur, you’re constantly struggling to make sure you have money to cover your overhead and make profits to potentially build your company and pay yourself.

There’s ways to mitigate that struggle, but in the great scheme of things – your control of it is as likely as you controlling the weather.

Sure, you can plan for the market to act a certain way, but if there’s a sudden change in technology that makes your company obsolete or someone ends up doing something better than you do, then you’re going to have to figure out how to change course quickly.

Otherwise you’re going to go the way of Circuit City, Blockbuster, and other companies that are no longer around

On the employee side, your contract with your employer basically states that your wage stays the same no matter what. Well, I take that back. You might actually get a bonus. Point being is that you have a safety net.

Many people who have chosen to be an employee have done so because of this stability factor alone.

 

Value Economy vs Time Economy

The reason why Circuit City, Blockbuster, and other big companies have had to shrink is because they’re not valued by the market as much as they once were.

As an entrepreneur, this is the world you live in. You’re thinking about how you can bring more and more value to your audience and/or customers. You do this through selling better products and/or services. The more value you give, the more income you get.

As an employee, you’re not selling services or products – you’re selling yourself. You’re trading your actual time for money.

You only have so much time you can trade away so if you want more money as employee, the more of a specialist you want to be so there’s a need for your skills. That’s why it makes sense for those who want to be employees to go to college – especially if they want to focus in something that is in a STEM field.

 

Take Action

So now that you have this new perspective, think about it a bit before you jump into one or the other.

For me, I know I hate the idea of selling my time. I’d rather be paid by the job or by my value. Even when I had a job, I’d have a better work ethic than those around me and I often found myself being given more work to do. Not cool.

Also, I personally think that signing my income over to someone else is more risky than seeking my own income.

As I’ve mentioned before, working for one company for the rest of your life is a thing of the past. This is why I say people need to realize that it’s better for yourself to at least treat your career as a consultant would. That way when you’re forced to go to the next job, you’re not surprised.

For more information on this topic, you can listen to my conversation with Dr. Joe Albano here.

Jesse Winton: Making Movies, Millennials, and Learning to Mind the Gap (AoL 066)

People will come up with a million excuses not to do something. But it takes one good one – one why – to actually go and accomplish a big lofty goal.

Case in point – Jesse Winton, had never made a movie before. But yet, his first one, made it national.

Sure, he could have psyched himself out by saying that his goal was unattainable, but instead, he chose to kick those thoughts to the side and go after this goal.

In this session, learn from Jesse how he was able to get his idea off the ground, what his perception of Millennials are when it comes to how they’re viewed, and how he handles discomfort during the middle of a project – aka The Gap.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did his homeschooling background contribute to where he’s at now? 6:01
  • Were his parents supportive of his aspirations? 8:07
  • What kind of specific knowledge or training did he have to get his ‘Targeted’ off the ground? 11:16
  • Jesse’s perception of Millennials vs what others view them as. 15:34
  • How do we convert more Millennials to become creatives? 21:03
  • What sparked Jesse to create the film? 25:07
  • Why Jesse identifies with Libertarians. 28:27
  • Why did Jesse create Wintons Motion Pictures? 33:00
  • What goes into preparing for pitch meetings? 35:34
  • How Jesse went national with his documentary. 31:33
  • Was there any fear in reaching out to influencers? 42:29
  • How did Jesse and his dad find interviewees for the documentary? 46:26
  • How does he handle discomfort that comes up during the middle of a project? 51:57
  • What’s coming next for Jesse? 58:50
  • Who are three influencers that have helped him get to where he is today? 1:01:17
  • Top Favorite Books that he recommends 1:02:22
  • Smallest decision he’s made that has had the largest impact on his life 1:03:18
  • What is one thing that all high school students must know… even if it involves Dane Maxwell. 1:04:08
  • What’s it mean to live a life of abundance? 1:06:14
  • What can people do to live an inspired life? 1:07:15
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Targeted DVD Promo:

Interview with Glenn Beck:

Interview with Perry Atkinson via theDoveTV:

The Gap by Ira Glass:

Jesse’s mad skills on the Fiddle:

making movies

Thank You For Sharing Some Time With Us!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Becoming an Expert: Taking Freelancing to the Next Level

In last week’s post, we discussed the answer to the age old question “What Should I Do with my Life?”

In the answer, I talked about how the best solution is to find out where you fit into the world. Meaning, you need to figure out where it is that you’re adding the most value.

In this week’s post, I’m going to add onto that by suggesting that everyone needs to start looking at themselves as at least a freelancer in our new economy and how you could capitalize on that.

I’m going to say it right now – in the future, jobs won’t be about working for a company. Instead, they’ll be geared towards working with that company.

In my chat with Dr. Joe Albano, we talked about how the employee mindset no longer works in today’s world. His reasoning was those people who can think outside of the box and act on their own are much more desirable than those who have to be told to do – and how to do – everything.

Automation is Happening Whether We Want It Or Not

According to Michio Kaku, there’s another reason why we need to get ourselves out of the traditional employee mentality that we’re all used to:

Automation.

Everywhere you look, you can see that what he’s saying is true. It’s been happening for several decades already in many of our industrial areas.

In fact, the most recent big news about automation happened just this past week when President-elect Trump nominated Andy Puzder as Secretary of Labor. If you don’t know Andy, let’s just say that he’s pretty favorable of automation in the fast-food industry.

But this shouldn’t be big news! Remember this scene from Back to the Future 2?

That movie came out in 1989. Talk about delayed!

Needless to say, I think it’s just a matter of time before automation in general changes everything up that we’re used to.

Automation is going to happen. It’s not a matter of if but when.

Adjusting to the New Economy: Freelancing

More automation means we’re going to see a lot more people out there looking to make an income in new ways.

The problem is, there’s only so many traditional jobs that those folks can have. And, as we heard from Michio, even those aren’t safe from automation.

So what do all those folks do that are out of work and looking for a paycheck?

Typically speaking, they become a freelancer.

They give themselves the freedom to work with multiple companies at once or one for a prolonged period of time as a contractor.

Whether or not they’re a consultant, an Uber driver, a Rover dog sitter, or a Airbnb host – freelancing is picking up. In fact, by 2020, 40% of American workers will be considered freelancers.

But Why Stop There?

Remember, Michio mentioned that those who are going to benefit the most from this new world are going to be those who engage in intellectual capitalism.

Again, these are people who use the following to do their job: creativity, imagination, leadership, analysis, telling a joke, writing a script or a book, or doing science.

Now, don’t get me wrong. You can be a freelancer and do work you love. But the one thing that many people don’t think about is that freelancers trade hours for dollars.

That’s not really leveraging the power of the internet.

The big companies I already mentioned (Uber, Rover, and Airbnb) do leverage it in a SaaS (Software as a Service) format.

There’s several ways of doing that, but one of the most common and easier methods is to simply bottle up your talent into little informational robots – or as they’re more commonly known –  books, audio programs, courses, and videos.

Having these products out there working for you will allow you build passive income streams so you won’t have to trade hours for dollars.

Don’t think you can call yourself an expert yet? Ha! An expert is only a person who knows more than their audience. You can be 10 steps ahead of them, or just 1. Either way, they can still learn from you. So that means that anyone can become one. It’s just a matter of putting your mind to it once you decide if it’s something you want to really pursue.

Are You Cut Out to Be an Expert?

The next question is this: are you made of the right material to be an expert? Is it something that you should be pursuing as part of your career? Cause you might have the knowledge, but if don’t have the correct mindset, then you’re not going to be too successful at it.

So to see if you have the right mindset, let’s see if this list from Brendon’s Burchard’s book, the Millionaire Messenger, vibes with you:

    1. You’re willing to do work based entirely on your passion and knowledge. You’re going to be the engine behind this train. Do you like helping people by being an educator?
    2. Your work activities center on “relating and creating.” This means that you focus creating products that are useful for your audience.
    3. You work anywhere and anytime, starting now. Armed with a laptop, phone, and a broadband connection to the web, you’re ready to work anytime, anywhere.
    4. You work with whom you want. It’s up to you to make your job as easy, fun, or complex as you want. This means that you can hire and fire any help you have as well as getting rid of annoying customers.
    5. Your promotions are based on your promotions. The great thing about this field is that if you make a product that is in demand, the hard part is going to be getting the word out there. Find out what people want and deliver, deliver, DELIVER!
    6. Your pay equals the value you deliver, not the hours you work. We already covered this one. But make yourself valuable and the products will work for you.
    7. You don’t need or want a big team. Eventually you’ll have to hire your own help to cover your own blind spots or to simply do the work that you shouldn’t be doing. However, as an expert, your team will be small. You’ll need help with media, marketing, and admin – and that’s about it.  This is not something where you need many bodies to do all kinds of work – so don’t get them involved until you need them. Also, starting out as a solopreneur might even prove to be beneficial so you can properly scale your business over time and create systems to help your future crew.
    8. You like using simple and inexpensive tools to achieve success. Each successful expert has basically had to go through the same path to become that expert. In the past, the jobs that needed to be done had to be done by the expert or by hiring out those jobs. In today’s world, many of those jobs can be done by simply, cheap, and often free online tools and software.
    9. You like the idea of making more income on your efforts than you could in any other industry. Instead of letting the robots work against you, you let them work for you. The more people you help, the higher value your work is perceived to have. The higher the value your work has – the more people will want it.

If you’re ok with all of these points, then you should look into becoming an expert at something that you could teach others about.

If you’re not ok with them, then you might want to consider doing something else. Maybe like building a software solution for a particular industry.

Action Steps:

So, you’re now aware that the expert industry exists. I’ve given you 9 criteria to help you determine if it’s something you might want to consider as a career.

If it does, then there’s a few things you can do next.

  1. Get Brendon’s book: The Millionaire Messenger. It goes deeper into what this world is like.
  2. Join us in The Expert Community and start networking with other like minded people.

If you feel like it’s not necessarily something that fits what you want to do, then there’s other options. There’s a total of 10 different online businesses you can pursue. Maybe something like The Foundation is in your future?

Joey Chandler: Delivering the Best Version of You through Personal Tribute Videos (AoL 060)

In today’s world, people are not used to compliments. In fact, they’re used to the opposite – complaints.

When people are asked why they dread going to work, one of the most common responses is, “I feel like I don’t belong.”

Part of that can be attributed to only being reprimanded when they do something bad. Not necessarily be thanked when they actually perform well on the job.

Today’s guest, Joey Chandler, is trying to change that – one person at a time.

Through his work via You Are Videos, people get to actually hear good things about themselves for once.

In this chat, we find out how he stumbled into his new profession of being a video producer. And we also learn how you can become a videographer and find your first clients.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did he get into making montage videos for people? 8:56
  • What his videos do for those he makes them for. 12:22
  • How did he originally get into photography? 13:56
  • What spurred Joey to make the leap of faith to becoming a professional photographer? 17:28
  • Even with his success there, why did Joey opt to go the online route with youare.video? 19:32
  • How does he prompt people to come out with good material for his videos? 23:14
  • How he would recommend someone become a videographer. 24:50
  • What would Joey recommend to find those early clients that can help you grow? 32:30
  • What his inspirational newsletter is all about and what possessed him to start it. 34:48
  • What are 3 books he likes telling other people about? 48:04
  • One gift that he likes giving others? 51:05
  • What he thinks all high school students should know. 53:26
  • One thing under $100 that has changed his life? 54:18
  • Three truths he’s learned. 54:39
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

An Example of a You Are Video Tribute:

Reaction of a You Are Video Recipient, Coach Chad:

Joey’s Appreciation Challenge:

Funk to Flow Intro:

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

 

How to Inexpensively Start a New Podcast: Exporting and Distribution

In this third and final installment of this beginner’s podcast guide, I’m going to be discussing the final parts in starting your podcast: exporting and distribution. Of course, if you’re new to podcasting and are wondering what the other installments are about, you can find them here (Equipment and Software) and here (Planning and Production).

Also, just a reminder, we’re loosely using Pat Flynn’s 2012 video tutorial as the backbone of this tutorial. However, we’re focusing more on doing it for less than what Pat recommended at the time.

So let’s get started…

Let’s start with Pat’s video in where he shows how to export your podcast in Garageband:

Logic User Differences:

Again, I’m not sure if Pat still has his team use Garageband to produce the SPI podcast or not, but I do know that if you’re an audiophile – you’re probably using something a little more professional.

If you want to go the more professional route right out of the gate, Logic is a good choice. You’ll have to pay for it ($200 at the Apple Store), but you’ll definitely learn a lot more along the way about production – if you want to.

Again, Chase talks about them in his tutorial on Fizzle.co (that’s a link for free trial to Fizzle) because he uses Logic to produce the Fizzle Show.

But to save you some time, here’s the export settings that you’ll want to configure Logic to export or “bounce” your project to:

Logic Bounce Options

My Logic X Bounce Options

Now, when you do this, you’re going to have a rather large file still as you’re publishing to a raw audio format. Most podcasts are in mp3 format.

“Why not go with mp3 here?”, you ask.

Well, you could and I’m sure many people do. But in Chase’s video he explains that your audio is more than likely going to be in stereo if you export directly from here.

There’s nothing wrong with that if you like to have your audience feel like one person is on the left and another person is on the right and so on.

Like Chase, I prefer to have the audio in mono because it shrinks the file size of the final file by half.

Here are the settings that I use in Compressor ($50 via Apple) to shrink my show to small files (because it’s mono) but still reasonably good quality audio:

Compressor Settings

The settings I have for Compressor

You should know that Compressor is typically used for video files (specifically Final Cut Pro files) but you don’t have to have Final Cut for it to work.

Normalizing and The Levelator:

One of the things that Pat mentioned in his tutorial that he used to do is use the Levelator to bring all his voices and sounds to the same volume level.

It’s a great simple solution.

However, if your show is designed to have manual fade-ins and fade-outs, or you purposely alter the volume to censor cusses, or anything that changes the volume, then using the Levelator is not going to be your best choice. It will basically destroy all those fine tunings.

This has been my case.

I use Fade-ins and outs to transition from one part of the show to another. The Levelator destroys those transitions.

So for the longest time I’ve been struggling with making sure that everyone sounds good on multiple speakers. In my office, many of my shows sound great, but when I got them to my car which has a much different setting than my office, my side of the conversation would sound much fainter.

I think I’ve fixed that as of session 59. Per Chase’s advice via the Fizzle forums and Podcast Master Cody Boyce’s help, I’ve started altering the output level of the entire track. Hopefully this will be a welcome chance to those of you who listen in your cars as well as your headphones.

After Exporting but before Distribution

Tagging:

Ok, so getting back on track here. The next thing that Pat talked about was tagging your new mp3 file. (We’re at the 15:13 mark in the first video in the process if you’re wondering where we’re at.)

Only thing I’ll say here is that Macs have it easy because you can do it in iTunes. However, if you don’t want to get iTunes on your PC, you can use Mp3tag to do it. It’s free, but if you use it quite often, you might want to consider a donation. 🙂

Here are the tags that I use for my show (depending on who my cohosts are):

podcast-tags

Tags for the Angles of Lattitude Podcast

Artwork:

You probably noticed that as part of my tags, I have my “generic artwork”. Artwork is huge. You can’t forget it – and unfortunately, many podcasters do.

You want to make sure that you have some sort of generic piece that you’ll be able to post on all of your shows.

dane maxwell unplugged

Feel free to make personal cover art for your guests!

Pat used and continues to use one piece of artwork for his podcast. If he’s changed it since then, it wasn’t much.

That said, I change mine every show based on who I’m talking to. I give each one of my guests their own individual “cover art”. And when you have a template going like I do, it doesn’t take too much longer to add this personal touch.

 

The artwork that is in the tags is usually what the player will play in your listener’s player – unless it uses the generic artwork provided to the place where people are downloading your show from.

I know that you can’t change Stitcher and Google Play’s artwork as they overlay the generic artwork that you’ve chosen to register with them. On the other hand, iTunes, SoundCloud, and any player that actually downloads the file to your listening device, will more than likely use the artwork you provide for that particular file.

So my recommendation is definitely have a generic artwork image that you use per show. But if you have an interview based show, feel free to give your guests a little more appreciation by giving them their own cover image!

Distribution:

Ok, now we want to get our podcast into the world. How do we do that? The best way to do it is to use a remote host to do the work for us. Pat will explain this in detail here:

Through my experience, Libsyn is a great option for all the reasons Pat mentioned.

Another thing to note is Libsyn is set up in a way that you can upload it at one point and then it will become available whenever it is published. Before it is published, you get a link for where it will be linked from.

This means that you can get all your show notes all ready to go before the actual launch of that particular show. Essentially you can set it to go off and then work on getting your marketing ready to go.

This is a great thing.

However, the more bang I can get for my buck, the more I’ll want to use a particular option. For Chase and I, we both use SoundCloud as the host for our show.

And while we can’t actually set it up before hand like Libsyn (SoundCloud only gives their file link after it’s published – and even then you have to look for it in Settings > Content. Then copying and pasting the rss feed URL to another tab and then searching for “URL=” in that page of code to find your files. Ugh.), all the metrics that comes with Libsyn’s middle pricing tier is available through the basic tier of SoundCloud.

So, I’ll say this. If getting your content ready to go ahead of time is priority and you don’t do things at the last minute like Chase and myself, then you’ll want to definitely go with libsyn. If you just want to go the least expensive route – SoundCloud is currently the way to go.

That said, everything else as far as setting up Blubrry hasn’t changed – so I’ll leave Pat’s last video here:

Action Steps:

Alright, guys. There you have it. That’s the basics of how I do my podcasts. Again, mad kudos to Pat and Chase for their help in teaching me this process.

Now it’s time to start your own show.

I hope this gives you a little more insight into the behind the scenes of doing a show so you can start yours or make your current process a bit more efficient and/or easier on the wallet.

If you have any questions regarding this process, feel free to contact me using the contact page. I’d be glad to help you out in any way I can!