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AoL 045: Helping Veterans find Real Estate, Mentoring, and Business Success with Melinda Enfinger

Taking a passion and making money from it takes the form of many types of careers.

For me, you guys know I love helping people do actually that. That’s why my focus in grad school was entrepreneurship. I love discussing and thinking about it… turning around and helping someone else out through the process.

This session’s guest is no different. Melinda Enfinger is a veteran of the Marines who found herself in the reality industry afterwards, and now finds herself helping veterans find their own property – plus other benefits that they might not know about.

In this session, Laila and I talk with Melinda and find out about her years of service (especially being a female Marine in the 90’s), how she got into working with veterans, and some of the commonly missed benefits that veterans might not be aware of when it comes to reality.

If you are veteran (or know one) and you don’t have a great relationship with the Veterans Services Office, then you should definitely listen to this and see if knowing Melinda might be worth your while!!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why Melinda joined the Marines and what her experience was like during her tenure. 9:00
  • How she got into reality upon leaving the Marines. 14:11
  • How the transition went from being in Marines to being a civilian 15:47
  • Why she liked being involved with reality for as long as she’s been in it. 17:15
  • What some of her favorite stories are when it comes to helping veterans with reality. 21:25
  • How she found herself doing copywriting work. 22:43
  • What she belives makes for good copy. 28:30
  • When it’s better to use “we” vs “you” when writing blog posts. 32:49
  • How she feels being in the military pushed her into coaching and consulting 35:05
  • What kind of people does she like working with the most? 37:53
  • What some of her favorite wins are in her coaching. 42:02
  • What are some things that married military couples should pay attention to when thinking about buying a new house. 50:07
  • Why Melinda believes that veterans need to take advantage of their local Veteran Service Centers 52:58
  • What are some influencers in Melinda’s life 55:37
  • 3 Truths she’s learned that she’d share with others 56:08
  • What ad would she put out into the world? 56:47
  • What would Melinda say to her 30 year old self? 58:27
  • Who comes to mind when she thinks of the word success? 1:02:10
  • …and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Interview with Shawn Mahdavi of Realbies:

How to be Authentic Online:

Mecklenburg County, NC Veterans Services Office (Just Google your county for yours or Use this link):

22Kill and the Honor Rings:

22kill

22Kill Intro:

Excerpt of the Glenn Beck Program featuring Jacob Schick of 22kill (Part 1):

Jacob Schick of 22kill (Part 2):

Entirety of the Glenn Beck Program for that day.

Additional interview with Jacob Schick:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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A huge thank-you to you guys for joining us!

Cheers!

10 Entrepreneur Movies that will Give you Peace of Mind and Help you Share what You’re Doing with Others

Many of us solopreneurs start our entrepreneurial careers in some sort of MLM. Whether or not we succeed in that MLM, isn’t so much the point. More often than not, a lot of us come away with some pretty good experiences from being it in.

In fact, last night I was watching a movie with Maria where a small part of it at the beginning reminded her and I both of an MLM-like motivational speech at a convention. Sure, the commentary was a little more colorful than I remember, but it was interesting how close they got it. Surely, whoever came up with the scene had to have been at an event at some point in their life!

As I was thinking about that, I started remembering how when I was active in Amway and LTD, we would watch movies in a way that I hadn’t watched them before.

I started watching them not necessarily for entertainment but to also see if I could use them to help me define my why. In other words, I started using them to not only use as motivation for building a business but to see myself in the protagonist’s shoes.

The Breakdown

So, getting to the point of this week’s post. I want to highlight a few movies that you can use as model of what you could do with your own passion based business, and maybe help you combat the questioning of friends and loved ones as you get started.

I’ve broken the list up into various subgroups.

The first group are movies that will help you fine tune why you’d be interested in starting your own business. Knowing your why helps you persevere when times get tough.

The second group consists of movies that will help you define what taking action in your business looks like. It’s always nice to have an idea of what someone else did to climb the ladder of success – even if it is fiction.

And the third group is of movies that discuss big names in the business world. Everyone has heard of these names and if you can express that you feel a need in yourself to do something similar to what they did but with your own signature, they might have a better understanding of what you’re attempting to do.

Why Builders

I’m Fine, Thanks:

One of my favorite documentaries to date about unplugging from culture and seeing the world differently. Back in 2012, Pat Flynn mentioned that he had been interviewed for this movie. Again, being a fan of his since 2010, I figured that he knew what was up and that I should definitely check it out on Kickstarter. It’s a movie about being tired of the same thing over and over – day in and day out. But so many of us feel powerless to get out of the rat race.

As you guys know, in 2015 I made the leap to finally start my journey with building New Inceptions. I hope this movie inspires you to do something similar.

As a note, I did end up pledging enough that I got Maria and I into the credits BEFORE we were married in 2013. Needless to say she liked that present and I think you’ll really get a lot from seeing this movie

 

The Abundance Code:

This documentary just came out just a couple of weeks ago and I was lucky enough to get noticed about it’s pre-launch where it was viewable by everyone and anyone for free!

Yes, just like many books are starting to be introduced for free so they can drive up the reader reviews on Amazon, so are these grassroot movies.

This particular piece touches on why people are fearful to leave the caged or comfortable life that society programs us with and some ideas to help us combat that fear.

The one tactic I think I’ll use for the foreseeable future is thinking about what I loved to do as a kid and use that as a vital part of my business.

If you’re struggling to figure out why you think that many entrepreneurs treat life as a game, then maybe you should check this one out.

 

Office Space:

This one is a classic. I really think that this is one of the movies that woke me up to entrepreneurship when I first started learning about it. I had this movie in the back of my head and it had always struck me how I was going to get out of a life like the characters had in it.

Doing my own thing was the answer.

This is a mainstream movie that starred many celebrities when it was released in 1999 including Jennifer Aniston and John C. McGinley (who is actually in the next mentioned movie, too!).

 

Examples of Taking Action

Get a Job:

This recent mainstream movie didn’t get great praise by critics, but what does these days? It stars a whole bunch of well known entertainers playing the main roles all the way down to the owner of a shady motel.

The protagonists are young millennials with the world in front of them but they’re just squandering it playing video games and smoking weed. Well, life hits them quite suddenly when they lose their TV and are forced to go out into the world and “make it happen”.

If you’re a younger millennial or just out of college and wondering if you got what it takes to start your own business, then you might want to give this a look.

 

The Intern:

Two age ranges are dealt with here. The Baby Boomer and the older millennial / Gen X’er. I particularly loved this one because it shows that anyone at any age can learn something from someone else regardless of age.

While I really appreciate Anne Hathaway’s character’s tenacity for running her business, I love how they show the in’s and out’s of the life that she leads. While it isn’t perfect, it definitely is a sign of the new norm for professional women – including stay-at-home dads.

Robert DeNiro’s character does a really great job of helping hers find her center and, in the end, having a happier and more balanced life.

 

Chef:

If you’ve ever thought about starting a restaurant or maybe you’ve had a career taken away from you and you’re having to start from scratch, this is a great example of how virally things can grow for you if you just go out of your comfort zone.

It’s important to note that your results will vary – you don’t have the reach that a world renowned chef has. However, I want people to notice how they had ideas and then implemented them fairly quickly that they made due with what they had available. Sometimes that’s what you have to do! It can’t all be perfect!

 

The Pursuit of Happyness:

Another one of my all-time favorite movies AND it stars Will Smith at the peak of his popularity. In this “inspired by actual events” movie, Will plays the part of Chris Gardner who went from being homeless at one point with his kid to getting a job at one of the biggest financial firms in the country.

It’s pure Hustle.

Sometimes you have to hit bottom to truly be able to reach for the stars. When you hit bottom, there’s no other options than up. This movie (and book) are for people who think they have it bad and don’t see a way out.

 

Inspirational Stories of People Who Made It:

The Aviator

The story of Howard Hughes is pretty mysterious. But one thing is definitely true is that he completely subscribed to the theory of “Whatever the Mind of man can Conceive and  Believe, it will Achieve”.

His vision was second to none and his OCD really helped him in carrying these visions to fruition. Purely remarkable guy.

Moneyball:

Visionaries come in all forms and from all industries. If it wasn’t for Billy Beane and how he introduced the idea of using stats to put together a team, major league sports would not look anything like it does today.

This movie is a great example in understanding how metrics can be just as beneficial if not more so than instinct when we’re building something.

The Social Network:

Ever wonder how Facebook got started? How it went from the idea of a kid at Harvard to being the hub of online communication that it is today? This movie does a pretty good representation of how it all went down. However, it isn’t completely dead on with the facts. (But none of these movies are. So take it in stride.)

Bonus: Pirates of Silicon Valley:

Before there was Facebook and the internet, there were actually still computers. They just did a lot less than their modern descendants and not everyone in the world relied on them as much as they do today.

That said, if it wasn’t for those old relics we wouldn’t have the connected world that we do today.

I saw this movie for the first time right around the time that I saw Office Space. I was blown away by the stories of the founding of Apple and Microsoft. Here you had two huge companies that essentially start out in people’s garages with a ragtag group of geeks. It was always my goal in college to meet people like that and learn hacking a bit more.

I never did meet my hacker community, but it did inspire me to Think Different.

Action Steps:

If you’ve heard of a few of these and haven’t seen them yet, I’d highly recommend checking them out. Once you’ve seen one of them, ask yourself afterwards, what are some takeaways that I got from watching this? How can I apply them to my business?

Also, I’d like to hear about movies you’ve seen that you believe have added value to your business. Let me know in the comments below.

 

5 Simple Ways to Improve Your Networking Skills and Build Successful Relationships

The process of networking itself is simple. Just show up to events and initiate conversation. True, even that part can be hard for people. However, that isn’t really the hardest part!  The hardest part is the follow through.

When I was first introduced to the networking scene after I got out of grad school, I was a little clueless about how to do it exactly. I wanted to find people that would be able to help me get to where I wanted to be faster. I took advantage of the idea that there’s plenty of people out there who want to help new graduates move forward in their career. Not once did I really think about who I should be talking to.

Today, I have realized that there are 4 types of people that will be key to your success as an entrepreneur – whether you’re online, or offline. They are:

  1. A mentor (virtual or not) – Someone you see yourself emulating as you grow your business. A working relationship with this person is a plus. Their job is to be the best version of themselves so that you have a target to keep shooting for.
  2. A Tribe – A group of people that like what you do because you give value to the group as a whole.
  3. A Mastermind – A small group of peers that are going in the same direction as yourself.
  4. A Coach – Someone that gives you feedback on your growth and helps you figure out answers to questions you have. Their job is to help you be a better you.

(If you want to find out more about these different types of people and why they’re important to network with, you can do so by grabbing my resource: 6 Cornerstones to Building a Successful Online Business.)

Once you find these people, you need to be able to build meaningful relationships with them so they don’t leave your life as quickly as they entered. So here are some quick tips in doing just that.

Be In It to Win It

There’s no way around it. Winners like to surround themselves with other winners. If you’re wanting to get to know those that are at your level or above and want to keep them around, you’re going to have to have a mind-set that you’re going to succeed at your business.

This means that you’re going to have to have a long-term mentality to not only the decisions you make, but also realize that just because someone isn’t currently talking to you (and might not have for the past couple of months), doesn’t mean that they don’t “like” you anymore. Just like you should be, other solopreneurs and entrepreneurs in general are pretty damn busy. Get used to it!

Become a Go-To Person

Before you become a Go-To person in any field you need to have spent some quality time learning about that field. This is equally true for creative entrepreneurs as much as it is for engineers, realtors, insurance agents, etc.

The more you know about a certain subject, the more people will seek your knowledge out.

One thing that my mom always preached as I was growing up was that education is key to life. In fact, it was the one thing that she believed that worth pouring a small fortune into when the time arises. As you might know, it took me 6 years to get through my undergrad. She was totally ok with this as she would remind again and again, “when you look back on how long it took you to actually get through something worthwhile, you’ll realize, in the end, that it was worth it regardless of how long the process was”.

While I might not be directly using that knowledge that I picked up during those years, I will say that it has helped me become the person I am, help mold the way I think, and also introduce me to some of the best minds I know.

Give More Value Than You Seek

Many of us have superpowers that we try keep to ourselves. In the book, Will It Fly?, Pat Flynn talks about finding your superpowers early on in the book to figure out what you’re naturally good at doing so that you can make a business from it.

According to the results I got from the exercise in the book, my top 4 superpowers are:

  • Connecting
  • Teaching
  • Seeing Possibility
  • Loyalty

And you know what? I’d totally agree with this.

However, what he didn’t mention is that those same superpowers can help you even when you’re not trying to actively build your business. And, in fact, I think you should use them as much as possible.

Are you connector like me? Then introduce new ideas and people to each other without a fee. Are you a great coach? Then coach people here and there pro bono.

Eventually, others will know you for what you’re good at and all that good kharma that you’re putting out there will come back to you.

Treat Others by How You’d Want to be Treated

Meaning, treat them like a person.

Only celebrities are going to have crazy amounts of followers when they first open an account on a new social media platform. If you start using Periscope to build your business and you have one viewer, start engaging with that viewer. Make them feel like they’re not invisible.

The more you do this, the more likely that person will subscribe. The next time you come on, they might be there and so might another. Engage with both of them. Then you might have two subscribers.

The second one then might share you to their friends and the next time you hop on, you might have 5 viewers. Engage with them all. Ask them what they’re thinking about the topic. Find out where they’re from. Actually care about who you’re talking to.

No one cares what you know until you show how much you care.

Accept More Responsibility by Being More Intentional

Here’s one that we all struggle with in some manner or another. From a young age, many of us believe that if we can get people to not pay attention to us, then we won’t get in trouble as much. As a kid, this definitely has some merit to it!

If we’re known to be someone that doesn’t break things, when something does end up being broken, we can simply say “It wasn’t my fault!” and the grown-ups will go find someone else that has a dirtier track record.

However, this approach might not necessarily be useful later in life when we want to be recognized for our efforts.

If you’re the type of individual who wants to be recognized, you have to get on people’s radar first. There’s plenty of ways to do this.

If someone has a major life event on Facebook, even if you haven’t spoken to that person in a while (if ever), say something. Not only will you have a better chance of being recognized by that person in the future, Facebook will actually start sharing your posts with this person (unless they blocked you). Posting on people’s walls on birthdays is a great way to start.

A few other old school ways to start getting recognized is taking people out for coffee or lunch. Going to events you normally don’t go to and just calling more people up (either by phone or through skype) is great ways to build your reputation.

Also, if you’re in an organization or group of people where something goes south, and you’re known for having a good record, chances are that if you take responsibility for that situation, you might look better for trying to take the blame from whomever actually did. Even if you don’t have a good track record, you might get some recognition for actually taking responsibility. When we live in a society where many people try to shy away from responsibility, those that attempt to take it (good or bad) tend to get recognized.

Action Steps:

So, there you have it. Five ways I believe that will help you build better relationships as you go forward and meet those future great friends.

It’s fairly common sense stuff, really. However, as we all know – common sense isn’t commonly used in today’s world. It’s amazing what doing these tactics will do for you.

If you already employ some of these tactics, I’d love to hear some details in what works. Comment below!

Don’t Be a Sell Out: What the Modern Entertainment Industry Can Teach Us About Creativity

Growing up, I remember watching the Star Wars movies. I remember how I saw the first one and really didn’t think much of it at the time. As a 7 year old, I saw it as another action flick – boring when people talked, but cool when they shot at each other!

Like most kids at my age, we were too young to have seen the movies in the theatres. Instead we got to see them when they came on at night on the main network’s movie nights. I remember my mom telling me I just had had to watch them. In fact, I think one of the first movies that we ever recorded with our VCR was Star Wars: Return of the Jedi… or least attempted to. (I’m guessing somewhere in 1987 – 1989.)

As time went on, I became more and more of a action and sci-fi geek. That was probably one of the reasons that the Ninja Turtles stuck with me as much as they did. But, I also remember really getting into science as well. Seeing all those planets in the shows really made me interested in Astronomy.

By the mid 90’s, I had finally saw all of the Back to the Future movies. Sci-Fi series that I watched at the time included all the Star Trek shows including syndicated episodes of TNG. In fact, along with the X-Files, I remember Voyager being the shows I looked forward to that would literally help me get through the week. In today’s world, I realize how silly this sounds, especially in an age where so many people use their DVR to watch their shows. But it was the truth back then before everything was On Demand.

Needless to say I was definitely hooked on my sci-fi shows and movies.

 

The Best Summer Ever?

I remember the summer of 1996 as if it was last year. This was the summer after I got back from my 8th grade trip to Washington D.C.. During the trip, I was exposed a ton to what my peers listened to as far as music. Really, up until that point, when I heard music, it was my mom listening to her oldies music, or what I heard in school for band and music class. I really hadn’t developed an interest in it.

Nope, I was too involved in video games, TV, and, movies to care about music.

Well, when I got back from the trip. Things were different. In fact, it wasn’t very long at all before I signed up for what was called BMG Music Service. And, you might remember, back then being able to get 10 relatively new CD’s for a third of the price was awesome! Especially if you just had to have certain songs you wanted to hear over and over.

Well, again, being fairly new to the music scene, I didn’t really have any preference to what I was listening to. It was all new to me. So what I ended up doing was ordering a ton of soundtracks because they gave me a good sampling of what was popular. I felt that I had my own radio station.

I remember that in one particular catalog, it mentioned some of new releases which were going to be coming out in the next month. One of those was the soundtrack to Independence Day. I didn’t know much about the movie at the time, other than Will Smith and Jeff Goldblum were both going to be in it.

Will had just gotten off of Fresh Prince not too long before and had some success with Bad Boys. Jeff had already been in Jurassic Park, so I knew who both actors were.

Up until the movie came out, I knew it was going to be about aliens invading Earth and the military. I guess I just figured it was going to be something similar to Stargate (the movie) which I loved as well.

So, all of these parts coming together AND having seen a little bit in the making of, I knew that it was going to be a great flick.

That being the case, I ordered the soundtrack along with a few other CDs. I figured, “hell, if this is as good as any of my other soundtracks (especially Batman Forever), then it should be a great album!”

So, July 3rd comes around and I see the movie. I was blown away. (I think I ended up seeing it in theaters two other times – which is actually saying something for me.)

Shortly after, I get my soundtrack and pop it in a CD player and…

Disappointment.

Here I was hoping for the songs from the movie and I get the score. I didn’t realize what scores were until this point. But, you know what? Even though I was disappointed the first couple of times I played it through, the score started growing on me – especially as I saw the movie a couple of more times.

From there on, while I continued to order soundtracks from BMG, at least I paid more attention to what I was ordering.

 

Nice Story down Memory Lane, JC, but So What?

This past weekend, on July 3rd, 20 years later, I saw the sequel of ID4, Independence Day: Resurrection (does that make it ID4:2?).

For the most part, I enjoyed it. It was fun. I didn’t expect too much going in, because I knew Will Smith wasn’t going to be in it. It was interesting to see how they approached the story 20 years later.

As I was leaving the theatre, though, things didn’t sit with me right. There seemed to be something missing from my experience. A sense of awe that the first one left me with.

To be honest with you, a lot of blockbusters that have been coming out in the last few years – I’ve gone in thinking this might be the one where I get a sense of awe again.

Nope. No such luck.

I couldn’t quite put my finger on it until I searched on reddit for the discussion of the movie. And then it hit me. ID4:2 was a shell of itself. The franchise had sold out.

Perhaps I’m using too aggressive of a term here. I mean, isn’t that what Hollywood is all about? Going mainstream? Isn’t part of going mainstream trying to appeal to more of the masses?

I tried to rationalize what I was feeling…

It might simply be the fact that I’m older and I’ve seen everything you can do in a movie. That might be it. Because there have been only a few movies recently which were such an experience that after watching it I’m like, “That was cool!”.

Two of them have been animations: Wreck It Ralph and Big Hero 6 were pretty cool. Live action ones included The Martian and Interstellar. Those were pretty awesome. If we went a little further back, the first Iron Man movie was cool. So was the first couple of Spiderman movies.

As far as EPICNESS goes, nothing beats the Matrix or The Lord of the Rings Trilogy.

However, I’ve still not gotten any big “Woah!” moments for a very long time.

Has Hollywood in itself sold out even more than what I remember of it in the 90’s?

 

Finding the Woah!:

A big part of the reason that I think that I haven’t gotten any woah moments recently is because I end up seeing movies that are formulaic. I’m seeing most of the blockbusters – and while these are neat, cool, and have great visuals, they just don’t seem as intimate or real as those that I remember from the 90’s.

Just an example: when you think of the Turtles from the 90’s, they sure aren’t the same guys from the most recent movies. The most recent movies just seem more fake to me.

One thing I’ve thought that it might be is all the CGI. Perhaps, I HAVE become a little too accustomed to all these special effects or maybe it’s that the writing is so much more predictable compared to when I was growing up. It’s hard to tell.

But, one thing’s for certain, it doesn’t just plague movies. There’s formulas for what sells in TV, video games, and especially in music. Everything seems to be a copy of each other.

But just because things sell over and over again does it mean it’s good? Obviously the answer is no. The entertainment industry is giving us very high filler and very low content.

Going back to ID4:2, I really think that’s why I felt something was missing. I didn’t have much connection with the characters. And what connection I did have from the first movie was all but taken out – if not from this movie, then definitely from the next. (Yes, there’s going to be another one.)

So what is Woah! when it comes to storytelling? I think it’s all about having deep connections with the characters, having amazing and out of the ordinary things happening to those people, while at the same time making sense (no plot holes).

When you think of movies like Jurassic Park, the original ID4, The Matrix, and even The Lord of the Ring Trilogy, and even as far back to the Wizard of Oz. What was so mesmerizing about these movies? It was that we, as the audience, felt that we were connected to the characters in the movie. Things started out normal, but when things started to pick up, we were in those experiences with them. And, we weren’t left in the dust to try to figure out how they got from Point A to Point B.

 

How this All Applies to Us as Creators:

When we’re building our creative business, we need to make sure that those that are from the beginning feel like they’re part of what we’re building. We need to build relationships and engage with as many potential fans of our work as possible.

When we start having success and reaching higher and higher levels of it, don’t forget those who were there in the beginning. If treated right, these can become your biggest fans and help you grow larger and larger.

If you don’t treat these folks right and just try to sell to them and keep stringing them along, then you might regret that in the long run. You might have your own success, but you won’t be seen as some epic people mover.

Also, make sure you’re showing who you are. There’s already a Gary V., a Pat Flynn, and a John Maxwell. Learn to understand and embrace yourself, and your story, like they have. The continuing of that story is what makes you original.

 

Action Steps:

As your working this week, realize that your story is original. Don’t try to be like someone else out there. It’s not going to work. Even if you’re just starting off on your journey, embrace the moment. Pull it all in. In the future as you meet more and more people, they’re going to wonder how you got started. Telling them that you put one foot in front of the other might help, but being able to give them exact examples will be even better.

Also, don’t be afraid to be authentic. Whether that’s through LIVE streaming apps or simply by writing your blog in a journalistic way. The more authenticity you have, the more people you’ll attract.

AoL 042: A Journey in Internet Marketing on MySpace through Facebook LIVE with Alessandra Colaci

Are you embracing technology the way you should? Like really? No one likes change. Heck, I KNOW I don’t. But sometimes we got to do it.

Today’s guest, Alessandra Colaci, is someone that has not only embraced changed, but she’s gone out of her way to show other people how it can be useful for them. It’s like she relishes in it.

In this session, we talk about her background in being a successful entrepreneur in the big days of MySpace (before Facebook became so popular!) and what she’s doing these days after she realized that she had to create another business!

It’s a great episode for all of us to remember that success can come, go, and come again as quickly as technology changes.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What major she went for when she knew that she wanted to build an interactive experience online. 7:27
  • Where her interesting in Internet Marketing came from. 7:56
  • What inspired her to build Blingy Blob and where the name came from. 10:45
  • How Alessandra was introduced to entrepreneurship. 14:34
  • What lead to her success with Blingy Blob? 17:16
  • How early social media websites including MySpace lead to people learning technical skills. 20:21
  • How Alessandra has been able to keep an interest in developing her online business skillset. 24:02
  • Why she decided to close the doors on Blingy Blob even though she had great success with it. 26:59
  • Why she transitioned from consulting to starting her new endeavour, Influence Buzz 31:31
  • Her thoughts about not waiting for opportunity but making your own. 35:52
  • Why she thinks that today’s live streaming apps will actually go mainstream versus Justin.tv and Ustream. 38:10
  • How you balance actually being a Creator of quality work vs creating behind the scenes snippets. 41:30
  • Ideas in how people can use LIVE platforms to build audiences. 45:47
  • What she uses to project any feed she wants into Facebook LIVE. 49:30
  • How she finds out cutting news to share with her audience. 50:26
  • What she’s excited about in the future of Influence Buzz 55:11
  • 3 things she wants people to remember her by after hearing her on the show. 57:23
  • 3 truths that she wants other people to know 59:10
  • Her ad into the world… 1:00:19
  • What she would say to her 22 year old self 1:01:29
  • When she thinks of the word success, who comes to mind and why? 1:02:46
  • …and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Alessandra does an interview with Deborah Deras:

Original Blab recordings of the We Mean Business Show with Allie McAdam

cover170x170

How to Use Wirecast in Facebook LIVE:

How to patch better sound into your LIVE streaming feeds via Mihkel Teemant:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Getting Started on the Web: Choosing the Right Website Building Platform for Your New Business

When starting an online brand or business you might be wondering one simple question that has a complex answer, “Where do I get started?”

There’s several parts to the answer of this question, but one of them is to start building your presence online in the shape of a website.

Back in the early days of website development and really even today, you had to have some tech prowess to do it on your own. However, I’d say that using digital devices in general takes a little bit of tech “can-do” attitude.

I think what it really breaks down into is this. What level are your own tech abilities? How much are you willing to pay to make up the difference between what you can make on your own vs what you visually see your site doing? The bigger and more functional the website, the more likely you’re going to have to hire some outside help.

Basic Techie Skills Needed:

I think the first thing to consider when you’re wanting to start your own online business is to ask yourself “how techie” am I? Because really, you’re going to be putting content onto something that REALLY is still based off of techie work. The internet is built on nerd power. Period.

Whether you have those techie skills yourself, or you have to hire them out is going to be a big question in what hats you’re going to be wearing in the early formation of your business.

So let’s look at some of the traits I think that you need possess in order to build a website:

Can See the Big Picture:

Have you seen a site that you really want to emulate? Perhaps you’ve seen a few that have different parts that you’d like to include into your own?

Unlike where you might have last worked, it’s up to you to think how you’re going to from nothing to something.

What’s that path look like? Have you created a roadmap for yourself? I’m strictly speaking about your site here.

You have to think with the end in mind. So, know what that ending looks for you.

Got it? Good.

Moving on…

Online Searching Skills:

Now that you have the target in front of you, you’ll have to figure out how to get there. In the world of the modern day entrepreneur, no one is going to tell you exactly what you need next as you’re getting your business off ground. That’s going to be up to you.

Personally, I didn’t have much of a reason to have website creation skills when I was in school. In fact, everything that I have ever learned about doing website stuff, I didn’t know at one time. Most of what I know now about website development I’ve learned as I’ve needed it since I graduated from college in late 2009.

How did I learn all this is such short of time? Well, for one, I had to utilize the skill set that I had going through school. Using Google and YouTube to find answers I had questions for. I also followed Pat Flynn as he built SPI to what it is today. I remember when he was still working on the site when he was holed up into the side of his apartment.

Figure out the Details:

Pat and people like him (including more recently the squad over at Fizzle) have helped me shape my roadmap. However, it’s up to me to figure out how I’m going to get from Point A to Point B. Can I walk? Can I take a car? Or do I need a plane?

As you build your roadmap back from the final target, you’ll need to figure out the mode of transportation that works best for you:

Highly detailed work – Mostly everyone can walk. But it’s going to be slowest option. Details that are at this level are usually reserved for those that are highly analytical and want control over every little piece of their project.

Detailed Work – Why walk when you can drive? This is about as fast as you can go on your own. However, just because you can drive doesn’t necessarily mean you should all the time.

Hire Someone Else – Most people can’t fly a plane – but you need a result faster than you could do it! In this case, you can call in a specialist to do the heavy lifting for you. But it’s going to cost you.

 

What type of “transportation” you’re going to use will be based off the next two traits…

Fortitude:

This trait is essential when working out the details on your own. You must realize that going into a project you’ve never done before will result in something that isn’t perfect. There’s a good chance you’re probably going to break something as you learn how to use it. The thing with software and most hardware, these days, is that you can always reset things if you start going in the wrong direction.

Also, as you learn from past attempts in doing something, you get a larger and larger picture of what it is that you need to do to make something do what you want it to do.

From something as complex as coding all the way up to something as simple as dropping in graphics to your site, all of these things need some amount of “I’ll try again if I screw this up” thinking.

 

Patience:

I think one the of biggest traits that goes hand in hand with fortitude is patience. Not only with the process, but with yourself. If you’ve never been a technical person, you have to give yourself the time to become one… at least to the level that your site is going to need you to be.

 

Take Consistent Action:

As your site starts to take form, you’ll need to keep working on it until it’s done. For me, it took me about a month or so to get New Inceptions exactly where I wanted it to before I started writing.

Likewise, if you’ve never touched the backend of a website, then you’re not going to know what you’re looking at. It’s going to take some time to figure out what you need to know versus what’s just extra. If you’re familiar with Cpanel, most of the things that are in there I haven’t touched. However, there are a few things that I’ve used plenty of times and know what they do.

Your ability to how much you can work on the site initially (and when things come up) along with the other traits listed above are the factors that you need to consider when choosing an actual solution to what you’re going to build your site’s foundation on.

Remember when choosing one of these solutions, you’re essentially going to have on one side a ton of flexibility to other side, a simple solution that you can simply just plug things into and call it a day.

 

Let’s look at some of those solutions real quick.

Website Development Solutions

HTML 5 Website Development:

“From scratch” sites (using HTML 5 , CSS, and PHP). This is definitely highly detailed work. To get a finished result, this is going to take a ton of all of the above traits. You’ll have to learn how to code or learn how to use a program like Dreamweaver (or something else) to do precisely what you have in mind. While this might give you all kinds of flexibility and is the backbone of today’s internet, it’s probably not going to be useful for you – unless your business is making websites for other people. Then you might want to get familiar with some of this.

Wix.com: If you want to use more of a drag and drop approach to building your website, I’d check out Wix. While I wasn’t a big fan of it back in 2008 when it was still using Flash, they’ve moved over to using HTML 5 as their base platform.

I will mention that Wix is a freemium solution, but you’ll have to pay for many of the features that you’d get free in CMS Solutions – such as WordPress.

Here’s the Wix Wikipedia page for more info.

 

Content Management System (CMS) Solutions:

WordPress: Ok, so you’re totally happy with giving up some flexibility so you don’t have to start from scratch. Cool. There’s plenty of solutions that will still give you tons of flexibility. Most of the time what you’ll find out there is in the realm of content management systems. Here’s a list of all the solutions that are out there.

Out of all of these, WordPress is by far and away the most used one out there. This is the option I chose. There are several reasons why:

  • Opensource
  • Flexible
  • Inexpensive
  • There’s information all over the net in how to use it.

That said, you’ll probably have to have a high level of all the previously mentioned traits to be successful at using WordPress. I will say that you’re interested in going down this path, it’ll take a bit of detailed work to get things done. In fact, it might take a month’s worth of time to design, create and master your site. If you have that kind of time, I highly recommend it. If you don’t, you’re in a rush, and have some money to spend, then I’d go to another solution.

 

Squarespace and Kajabi

Squarespace and Kajabi are also popular CMS solutions. However, I haven’t had the opportunity to play with them too much.

Both are much more expensive than WordPress in the long run (especially for business) and they might not have as much flexibility as you like. That said, if you want to get rolling quickly or are already making some kind of income doing what you’re planning to use them for, they might be good solutions for you to “just get on the web”.

For more info on Squarespace, you can check out this Wikipedia entry.

And here’s the entry for Kajabi.

 

Action Steps:

For you to figure out what you want for your website, you’re going to have to have a true conversation with yourself. If money is an issue, I’d go with WordPress and learn what you need to to get a basic site up.

If time is an issue and you want something up, but you don’t have the resources for something custom, I’d go with Kajabi, Wix, or Squarespace. (If you’re in the information industry, I’d go with Kajabi.)

If you’re wanting the cream of the crop, want something custom, or simply don’t have the time to build your own site, then you’re going to hire someone. If you don’t know a developer personally, the best place to do that is over at Upwork.com

If you already have a website up and going, let me know how you made the process in choosing the platform you’re using and some of the pros and cons of using it!

 

AoL 033: Building a Successful Martial Arts Academy with AJ Clingerman

As we have found out, passion filled work comes in many forms. Just last week, we saw how David Picciuto helps others learn about woodworking online. He gets to utilize his past interests in art and design to aid in getting his new found passion of woodworking out into the world.

For me, I’ve recently come to realize that I love teaching, connecting people and ideas, tech, and entrepreneurship. These are topics that I’m constantly learning more about when I can. They are what I naturally gravitate towards.

Likewise, this session’s guest, AJ Clingerman, always knew that she wanted to have her own studio. While originally it was a dance studio, she was open to the idea of starting the Indiana Brazilian Jiu Jitsu Academy with her husband when she realized how deep his love of the martial art was.

In my opinion, they have a heck of a story and team going on. Able to capitalize on what they both do well. She does business, he focuses on training and training others.

In this session, we’ll get to know half of this partnership. Particularly we discuss with AJ what James told her about BJJ when they first started dating, where the idea of the academy came from, growing pains that she and James have held to deal with while growing the business, what experience she’s obtained from working with people like Scott Manning and Dan Kennedy, and where the idea for her two books came from.

If you’re interested in starting a athletic training academy, or simply want to expand online what you’re already doing, then I think you’ll get a ton out of this talk.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How AJ got into Brazilian Jiu Jitsu in the first place.
  • How long AJ has envisioned herself running a business.
  • Why she chose not to pursue a college degree.
  • Where the idea for INDY EGO (Extreme Grappling Open) came from.
  • Where the idea for the Indiana Brazilian Jiu Jitsu Academy came from.
  • What kind of growing pains they had to go through when starting a business knowing little about actually running a business.
  • Where the idea for Indy Business Success came from and how this initiative is helping business owners around Indianapolis.
  • How she won Dan Kennedy’s Marketer of the Year award.
  • One thing you should definitely consider when starting a business based YouTube Channel.
  • What gave AJ the idea to write her books.
  • What she thinks about women in men’s fields – especially in martial arts.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

AJ featured on Dan Kennedy’s YouTube Channel:

Marketing Methods Guerrilla Marketing Techniques with AJ Clingerman

How You Can Defend Yourself by Disarming a Gunman

7 Essential Kickboxing Techniques

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!