Posts

Labeling Business Accomplishment: Find Your Place, Your Peers, and GROW Faster!

/by

With all the business training going around these days and the interaction of people at all levels of business, many business trainers have tried to label where people are by using a scale or other descriptive words to illustrate where people might be on the entrepreneurial path.

In Fizzle, for example, they have a roadmap to developing one’s business that contains three distinct phases that I chatted briefly about in this post few weeks ago. These 3 phases describe those who are starting their business:

  • Phase 1: Clarity stage (Figuring out what you want to do.)
  • Phase 2: Building Your Business (Building it enough that it replaces your day job financially).
  • Phase 3: Scaling (Fine tuning, adding paid team members, and growing larger than what you could do on your own)

 

While these three phases work out really well for Fizzle because they’re all about getting us from nothing to something, I believe it’s 3/4’s of the full story. Plus, as for the overall business world, there should be a description to describe those who have reached a high level of their own growth and are strictly focused on helping others grow. John Maxwell would call these Level 5 Leaders. Some of those folks might include serial entrepreneurs, gurus, angel investors, philanthropists, and advisors. Again, think more like Tim Ferriss, Pat Flynn, Gary Vee, on to someone like Oprah.

Essentially, people that wouldn’t be using Fizzle because they would have outgrown it.

For about a month, I’ve been trying to come up with a more generic ranking in helping people quickly understand where people are in the business world.

Finding the Solution

In a recent poll that I conducted on Facebook, I asked the members of a group where they fell in building their business. I wanted to find out where people were so that we could find out the makings of the group. This would lead us to reach out to those that were in similar levels and also figure out who we could reach up to for help.

 

Here was that poll:

business building

Where do you fall?

Besides the fact that I realized that I apparently don’t know how to use the alphabet (what happened to g and h?), I found out that all of these levels were being used to describe where people were in the group. Many were new and hadn’t started even building a platform (groups a and b), while a few were starting their business and had some success (groups c and d). Yet, others were having more success and scaling (groups e and f). Even more interesting, is that there are folks in the group that have had more than just success with online business, they’ve started a few businesses online and could be straight up veterans. It’s really hard to tell why those people are in the group. Networking? Sure.

Now, as far as the first three segments – I think you can describe those as the Clarity, Building, and Scaling segments from Fizzle. But what about that 4th group? I had to figure out something that could describe all 4 groups. And that’s when it hit me.

Why not use the labels that we’re all so familiar with when it comes to accomplishment in the scholastic world? I mean, it makes sense.

Let’s Look at Some Definitions:

Why does it make sense to use these terms that a lot of us might want to forget? Well it’s because they actually have appropriate meaning! Check this out:

The term Freshman dates back to the mid-16th century where it has invariably meant either “newcomer” or “novice.”

Sophomore is derived from two Greek terms, sophos, meaning “wise,” and moros, meaning “foolish” or “dull”. Meaning that the term Sophomore originally probably meant a wise moron! (I would definitely say I fit this rank right now. I know a lot of stuff, but I’m not exactly sure when to use it all!)

Junior simply means the younger of two. This is defined in relations to their more learned upperclassmen. Early on, juniors were called “Junior Soph,” and seniors were denoted with “Sophester”.

Senior has been used since the mid-14th century in English to denote either an older person or one of authority.

Cool, huh? Easily fits the different groups of folks in the group!

Check this Out

So here’s something else that I realized. When it comes to business, most people when they jump from one business to another have to start over again. As upcoming podcast guest Theresa French said in her interview, “going from one business to another type of business is just as hard as going from working a job to a business”. So, if that’s the case (which I’m pretty sure it is), then that would mean that those that start something new, are freshman again. (Makes sense, this is how college works.)

However, because they’ve already gotten their feet wet in business, I’d think that it’d be more suiting to call them sophomores again. They have skills, they just don’t know how exactly to apply them yet.

Grow Faster by Working with your Classmates!

Ok, so now that you’re familiar with these terms, why is it important? Because, it’s almost ALWAYS something that industries do – come up with their own words to describe something that might be complex to others outside of that industry.

Just like academia, the rules of business stay the same. What changes is the knowledge used for a particular business and how we execute in our industry. The catch is, as solopreneurs, we all have varying degrees in how well we’re doing both.

Typically speaking, the more experience we have, the more we’ll know how to wield both knowledge and execution. Labeling these levels of experience helps us determine whether we’ll be using our time effectively with the other person.

Freshman always want to learn from upperclassmen. However, working with seniors all the time might not be the best thing for them.

While it’s good for both parties to be around each other from time to time to expand each other’s point of view, there is a ton of work between a freshman and a senior. Just like in high school and college, the freshman gets frustrated that they can’t keep up and the senior gets frustrated when the freshman just doesn’t get it.

We have to learn from the upperclassmen, but practice with those who are our peers.

Action Steps

So this is a fairly simple activity. Figure out which level you’re at and connect with those that are close to you in experience. Perhaps even start a “study group” (aka mastermind) with them! (Just like when you’re studying, you’ll learn things much quicker from different perspectives than if you were to just go it alone.)

Are you a freshman? A sophomore? Maybe even a junior? Who are the seniors in your life? Are you learning from their path of success and how to apply things they’ve learned on your own journey?

Have you made already made a mastermind of peers that you can grow together with? If you have, that’s great! You know that iron sharpens iron. If you haven’t, think about who you’d want in that group. Freshman don’t tend to care who they study with, however, it might be best to start out with other freshmen or sophomores. Anything higher and you might find yourself drinking from a fire hose.

As a sophomore, a junior, or even a senior, you have to be picky not to get too many lowerclassmen in your group. Otherwise it doesn’t do YOU any good! Don’t let your niceness weigh you down. You’re not doing them or yourself any favors!

AoL 023: Recognizing the Delusion of Passion: Helping Millennials find True Personal Freedom with Mark Nathan

/by

“Being financially free. What a goal. Man, if we could only be financially free, we wouldn’t have to work!”

Has said many a millennial entrepreneur as they set out on their first business.

I know that was the case for me when I first fell into entrepreneurship. Just like, I’m sure, anyone else that has read Rich Dad, Poor Dad. Those of us who have read Robert Kiyosaki’s work knows that ideally we want to have as many passive income streams as we can. In fact, he says that one of the easiest ways to build passive income is get started with a direct sales company or MLM.

So, in 2006, that’s what I did. Shortly there after, I met a guy who was quickly rising in the ranks of success in my group. Someone that inspired me quite a bit to leave the shell of an engineer behind.

That someone was this session’s guest, Mark Nathan. Mark has been financially free since 2009 and has worked his tail off to get there. Over the years, the speeches that I have seen him do and the videos that I have seen him in have made me realize that doing what he’s done is possible… and that anyone can do what he’s done. Like Pat Flynn, he’s a very relatable guy and a teacher at heart. But he won’t back away from giving you some tough love.

Recently, Mark has been using his financial freedom to help other startups in the Chicago area get off the ground. And I assume, that one of the things he’s realized is that a lot of us Millennials think that what we want is going to come easy to us. (I mean, why wouldn’t it? So many of us have only ever had to be in school… and that was relatively a cake walk!)

Well, that reason is why a lot of us fail at projects we set out to do. We simply don’t realize all the hardships that we’re going to face to achieve what we want to achieve.

So, to help us get the right state of mind of what it takes to succeed, he and his co-author, David Anderson, wrote their first book: The Delusion of Passion – Why Millennials Struggle to Find Success. Who better to give us struggling Millennials a little tough love than a fellow Millennial who’s reached the Summit?

In today’s talk, Laila and I talk with Mark about his ups and downs in business, what being financially free means to him, and what he and his wife do with their “extra” time.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What he learned about business early in his career during his time at Loyola.
  • What Mark and his wife do with their freedom (including getting on Family Feud).
  • His experiences in theatre, including starting a film festival.
  • His thoughts on developing a direct sales/MLM business and how to build one successfully.
  • What Financial Freedom means to him.
  • Where the idea for his book came from.
  • Some of the way’s he’s “embraced the suck” to get to where he’s at.
  • What mentorship has meant to him over his career.
  • How to make reliable partners out of followers.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

 

First Tip for Beginning Entrepreneurs

Meredith joins in talking about the Law of Resistance:

Mark’s brother, Father Matt, meets Steve Harvey:

You can tell that Mark and his family lead an Upgraded Life!

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Failure to success!

Failure: A Great Way to Succeed

/by

Failure is not about quitting. It’s Simply Learning What Doesn’t Work.

At least that’s what I’ve found out since grad school. Back in my years in college and even before then, I remember I would do anything I could do avoid being a failure. Things that I’m not proud of today… and wasn’t really proud of then either. However, doing what I did was a means to an end and I was going to achieve what I wanted to get done in school, come hell or high water. My future life depended on it… or so I thought.

In places like Academia, Corporate America, and even the military, there is a struggle for people to be constantly right – to be above water. For us to all be “perfect”. Maria has mentioned to me a couple of times recently a saying they have in the military: “If you’re not cheating, you’re not trying.” I would almost agree that is how it is in most of the world. Most people function in this work life. It’s them against the rest of the world.

If we fail, someone else can take our position. If someone else takes our position, then we can’t have it in the future to use it as a stepping stone to the next big thing.

 

The Importance of Failure

The truth is that we learn by “try, fail, and adjusting”. Just like in science experiments, when we fail at something, whatever it is, life is trying to teach us a lesson.

 

What’s the difference between those who are successful in life and those who are not?

Accounting for the fact that we all have varying definitions of success, the one thing that remains the same between all definitions is that successful people learn from their failures and follow those lessons. Those who aren’t successful end up doing the exact same thing, or nothing at all. This can be related to anything that you do in your life.

In the business world, it’s exactly the same. Those who succeed in business have failed many MANY more times than those who are just starting out. Does that make them more of a loser –  a failure? In academia, it might. However, because we’re talking actual real world here, those rules don’t apply.  Just like any normal person would, when successful business folks try something out, and it doesn’t work, they search to understand why. Later, when they need to do that action again, they can utilize what they learned before to get a better result.

And, due to the simple fact that many tools and platforms online are free or fairly inexpensive, then trying things in online business is cheap as well. We can use this to our advantage and be fearless about experimenting with new ideas and new tools. The rewards far outweigh the risks of failure.

(If you’d like some good strategies from Harvard Business Review in how you can analyze failure in your business better – check this out!)

Income Producing Projects I have FAILED at:

So with that intro all done, here are a few items to show that I failed. I’m proud to show you guys this cause it just goes to show how we’re not all perfect. 🙂

LTD / Amway – While I learned a ton, like many folk that do most MLMs, I alienated myself. I still think it’s a great opportunity (in fact, this week’s podcast will be featuring one of the guys that inspired me the most during my active time in it)… but you have to work it smart. I didn’t.

  • What I learned: Most college kids don’t understand that jobs won’t be the end all of their future income needs. Most of them are in college to get that degree to get that job. Coming to them with any kind of business opportunity is kinda weird. Plus, it didn’t help that I was weird about it and tried to come at it from a mentorship perspective. Also, many of the products are somewhat on the luxury side, so marketing it to folks who make minimum income or just a little over probably isn’t the best thing.

Retail Arbitrage on Amazon – Simple idea here. Get marked down products and resell on Amazon.

  • What I learned: I need passion in what I’m doing. Being a middleman on my own isn’t that fun. Now, helping others to have success (were I to have it) might have been more fun. On top of that, there wasn’t much margin gained in the sale. Just kind of felt like a waste of time.

Selling random hardware stuff on eBay – During my time at AMS I attempted to sell some random networking equipment we acquired.

  • What I learned: Kind of shady that a small business that is focused on one thing (putting on athletic events) has highly technical pieces of equipment that only network engineers would understand what they were. Make sure that you’re brand consistent!

 

In Reflection / Action Steps

 

Looking back, my failures to produce income have lead me to be where I am today: helping others make money doing meaningful work because it’s meaningful to me. I’ve realized that I have a passion for helping others get out of their daily grind, and frankly, I know there are multiple ways to do it.

I’d love for you guys to weigh in on some of the things that you’ve “failed” at – business or otherwise. What path did your failures lead you? What did you learn?

niche marketing

How to Use Niche Products and Marketing In Developing Your Brand and Business

/by

As creators who are wanting to start a business from our passions and interests, we are told from many marketing experts that choosing a niche audience is how you start a profitable business. They say you have to niche so deep that when you find an avatar – a representation of your perfect audience member – which will consider anything you make for them a must have. An example of an avatar might be a 25-34 year old, married, woman who finds herself stuck in middle management and wants to start making crafts for a living. (That’s an example, not my avatar!)

Basically, from this perspective, you make products for this one avatar. This type of business building is based on having a Niche Product.

The best way to get a niche product is to question anywhere from 5 to 20 of people who fit your avatar, find out what they want, how much they’d want it for, make it, and sell it to them.

Are you familiar with this method? If you’re a Fizzle member, you should be. If you’re a Foundation graduate you definitely should be. Both suggest that this is a relatively foolproof way of selling products.

Essentially, if you go this route, your recommended elevator sentence goes something like this: “We make ______ for _______ so that they can _______.”

I have no question that this model works… and it works well.

However, it seems to me that this might be missing the mark for some folks. If you’re like me, you might want to put your time into something that has a little more meaning for you in it. Something that you have a definite “Why” in doing. And to be honest, if you niche too far down, you might lose that Why. (We’ll talk about what that “Why” actually is in a second.)

To make it easier on themselves, some solopreneurs make their niche fit who they used to be. They make products and platforms for their old selves. Pat Flynn, Tim Ferris, and Lewis Howes are great examples of this. This seems like a straight forward solution. However, if you choose something outside of that, you might grow tired of working with that group. This fear of growing bored or even unwilling to work with a certain industry has given me issues in the past. The deeper I niched down, the further I got away from what I wanted to do. I have so many interests that all relate to each other that I couldn’t stick to one thing.

However, over the weekend, as I was listening to Brendon Burchard’s Thought Leaders Roadmap training and I had a eureka moment. Everything was made clear by a small section he discussed and I want to share it with you guys.

Definition of Niche Marketing

One of the things that Brendon touched on was a piece where he talked about Niche Marketing. He said that it wasn’t actually initially designed as I described niche product building above. I can see how many people use the terms interchangeably and it can become confusing. So let’s clear it up.

Niche Marketing is simply defined as

targeting a product or service to a small portion of a market that is not being readily served by the mainstream product or service marketers.

You might be wondering what the difference is. Well, for one, there’s no mention of an avatar. And, there’s no mention of building a product based on what that avatar wants.

It just simply says that you market based on the niche… not make the product itself based on the niche.

Example of Niche Marketing at Work

Can you think of any companies that use niche marketing? For me, Apple comes to mind. In his TEDx talk, Simon Sinek gives a perfect example of what separates their marketing practices from other companies. He talks about the Why factor being key in why they build what they build.

Let’s look at this elevator sentence: “We’re Apple. Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making sure our products are beautifully designed, simple to use, and user friendly. We just happen to make computers. Want to buy one?”

Now, let’s look at the first commercial series for the iPhone:

All you have to do with this is recognize that Simon’s message fits perfectly with these ads. Also, realize that it’s one product but multiple niches are messaged to through the various ads:

  • The first ad (after the intro ad) is for people already using an iPod. It shows how the iPhone is like an iPod – but better.
  • The second ad is geared more for a general demographic – maybe a little technology friendly..
  • The third ad is designed for the “on the go” type.
  • The fourth ad is designed for people who only browsed the web on their computers because they don’t like mobile versions of the web.
  • The fifth ad was designed possibly for those who might not know about the current trends in tech.
  • The last ad was for the busy on the go executive who needs things for their business.

You can see the same message being displayed in the next generation of ads. The difference is that they just added video:

And finally, here’s an example of an ad that shows their message for the Macbook Pro.

They didn’t even talk about the computer’s capabilities here! But why should they? They have brand recognition that it’s going to be easy to use because the iPhone was. What they did illustrate is that it was beautifully designed to drop weight down even more. This is part of their Why!

My Big Eureka Moment

The message that I’m getting across here is that there are two ways to market to a niche. We can take the advice of many of the popular marketing experts out there and make a product for a particular niche and get a definite sale. But we’ll be limited to our overall scope of how many people we’ll be able to sell to.

Or…, and here’s the big eureka moment, we can do both. We find out what several markets want, make one solution for all of them, then market it out to all of those markets like Apple has done with its products. (Apple may very well do this already. However, I know that part of what makes them who they are is that they build products that a lot of people don’t even realize they wanted. Most recent example is the Watch.)

I think that’s what Brendon does and that’s why he’s been able to grow so quickly in recent years. 4 Million Facebook likes of this writing. I think he knows what he’s talking about. 🙂

This Week’s Challenge:

Think long and hard about what you want from your future business. Do you want to create quick seller products? Or do you want to become an expert in your field – offering products that are not only meaningful to your brand, have a lasting impression, but also match your Why? If your answer is the second, think about what modality you’d prefer to provide your services in first and also think of a couple of possible complimentary products as well. In other words:

  • Create “high level” niche products and sell them through niche marketing.
  • Make sure that these products fascinate you (and you can talk about for 3+ years)
  • They’re in the modality you LOVE first. (Book, audio, video, or … etc.)
  • There are 3 products per “brand topic”. Then Stop. (Book, audio, and video, then … etc.)

If you’ve already started creating products, I’m curious – did you start with a Why? What kind of products have you sold that match that Why?

Ginger Kern

Ginger Kern: Exploring the Traveler’s Mindset – Experiencing Big Adventure Through Transformative Travel (AoL 020)

/by

Travel is something that is brought up constantly in the creator / expert / lifestyle business industry. Many of us travel as much as we can. Others simply make traveling part of our regular lifestyle.

Two of our most popular past sessions featured two regular travelers, Cam Adair in session 8, and Marianne Jennings in session 12. They have made it a point to be on move around the globe – for different reasons, I’m sure.

When it comes to actually doing the traveling, however, there are some of us who wouldn’t mind going, but aren’t sure where to start.

That’s where today’s guest, Ginger Kern, comes into the picture. However she’s more than a traveler’s coach. She’s a coach who instills traveling practices within her coaching.

Being a major proponent of what’s called, transformative traveling, she has come to realize that when you see the world as a traveler, you see the smallest things in your own world in a whole new perspective. In fact, I would call it being more aware. As a traveler, that’s what you have to do in a new land – even if you’re in a new city just a couple of hours from your home.

In today’s session, we discuss how she came across her Traveler’s Mindset, where it’s taken her, her experience as a TedX speaker, and what she plans on doing in the not too distant future.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Where her love of travel came from.
  • How Greek Mythology propelled her into her traveling interests and gave her courage to do so.
  • How traveling has lead to her learning multiple languages.
  • How to become a presenter at a TedX talk
  • What she got out of speaking at the TedX event
  • How Ginger has incorporated travel in her coaching
  • Why she believes a “rite of passage” is needed for someone to kickoff  their dreams.
  • Tips for newbie coaches including how to get paying clients.
  • How her life and week compares to a typical Type A entrepreneur
  • What she considers her home base.
  • Thoughts about small towns and how that can be a great launchpad to explore… or not.
  • What future goals she has including possibly doing more things with transformative traveling.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Ginger’s TedX talk:

Traveling Lifestyle Video – USA Road Trip in 3 Minutes:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Soundcloud. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

AoL 017: Helping Organizations Find Their True North through Projects with Frank Forte

/by

As movements and organizations grow, they sometimes lose the soul of what the organization was originally based on. Or, perhaps they’ve grown with the original intent for so long that they are too chaotic for their own good.

Take academia for example. When I was a graduate instructor, the head of my department didn’t get along too well with the head of the actual building. One was in charge of courses in her department, the other was in focused on building connections with those who were outside of Purdue. As far as I could tell, what happened was that as the building and all the activities outgrew the department, the old department head wasn’t made in charge of the building as a whole. The powers that were opted to pull someone in from the outside.

One would think that for the place to be effective, that they would have set their differences aside and worked together. But they never did. (Eventually the building head left for greener pastures. Good for him!)

I’m sure places that you’ve worked at or with have had similar communication or vision issues. Unfortunately (or fortunately), outside of academia, these differences eventually will have to end. Otherwise someone will lose their job, client, or even worse, the organization might fold.

Oftentimes, outside help is needed to fix these issues.

Amongst other things, this is what this session’s guest, Frank Forte, does. He helps companies find their true north as he “speaks, mentors, coaches, and consults for individuals and companies on how to effect change through projects.”

Frank has worked with organizations of all sizes on multiple projects and has come to the realization that people are ultimately what need to helped. I like to think he does it in a way that is under the radar.

In this particular session, we discuss how companies of all sizes need to understand leadership and what makes a successful consultant and entrepreneur.

IN THIS EPISODE, YOU’LL LEARN:

  • How Frank got interested in leadership and how he’s applied what he’s learned in organizations he’s worked with during his career
  • Two big keys in being a good leader
  • Why consultants should see themselves as entrepreneurs
  • The difference between Freelancing and Consulting
  • Why he believes knowing how to wield leadership is vital in being a successful entrepreneur no matter the size of the business.
  • Why it’s important to stay out of the blame game
  • What are steps to becoming a successful consultant and/or coach
  • The most important traits that an entrepreneur should have.
  • What he means when he says “he affects change through projects”
  • What he believes that companies have focused on in the past 10 years and what that means for entrepreneurs in the future.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

In this week’s show note extras, I have a couple of pieces that I think further illustrates Frank’s perspective on work.

The first is a video is a favorite of mine, featuring Simon Sinek. In it he talks about the important of starting with “Why” and talks in depth about how about how Apple does things the way they do. I’ll think you’ll quickly realize why it’s one of my favorite TED talks.

The second resource is one that is focused strictly on how important basing your life and your work from your passion truly is. I had a “wow” moment in this one as the person that Srinivas Rao is interviewing, Phillip McKernan, talks about how so many people in the world utterly refuse to follow their passion – even if they’re clear on what it is. He’s definitely a guy I’ll be paying attention to in the future.

Phillip McKernan on the Unmistakable Creative Podcast

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Successes of 2015 and How We’re Going to Crush Next Year

/by

Learn what you can from 2015. Embrace the good ideas. Let go of the bad ones. Clean your mental hard drive for some new code to enter.

As a creator, we have minds that want to naturally do anything they come up with. Many times we stick with those ideas until we can see them through. However, that doesn’t translate so well to making what we do as hobbies into a livelihood.

That was exactly my problem as I started New Inceptions. I’d been tinkering with the idea of making New Inceptions a business since 2010… right after Pat Flynn started his podcast. In fact, I registered the domain before the end of the month – July 30th, 2010. Just when I got home from listening to that first podcast and reading Crush It by Gary Vaynerchuk.

I knew I had to pursue my passion of helping others establish or start their new beginning. That particular definition gave me a place to start, but it wasn’t until later (this year) that I realized how vague it was.

After picking up my first teaching gig in October of 2010 and then losing my mom suddenly that December, life changed fairly quickly. I taught for another 2 years (in which time I met Maria) and then in 2013, started working at AMS. I wanted to get some marketing experience under my belt – and that’s how I did it.

Something I learned that I wasn’t planning on while I was at AMS, is that it doesn’t take special or lucky people to get a business of the ground. Just determination.

And when I realized it was already 2015, well… I knew it was time to go at this thing full force. I wanted to work with determined people who wanted to have a new beginning. I wanted to work with people like myself. So the first tagline that came to mind was Helping Millennials Go from Good to Great.

What did that mean? Well, too much, apparently. So after a few tries, I was able to come with the current focus of New Inceptions: Connecting Creators to their Full Potential.

So that’s where we’re at.

That said, it’s been an amazing year. Learned plenty of other things as well. Here’s a few of them.

Successes and Takeaways

Rebooting New Inceptions is something I’m super proud of being able to say I did. There were a couple of major things that have made this reboot successful.

  1. Getting involved with Fizzle. Not only by being a student of theirs for the entire duration of “the Reboot”, but also by actively promoting the brand. It’s opened up a couple doors for me.
  2. Getting the site to look similar to some of the big names out there. Was mainly going for Pat’s site (as of 2015) that Chase Reeves made for Pat in 2014. However, he says he’s going to be changing things up in 2016. So we’ll see where that leaves the New Inceptions site.
  3. Starting a podcast! Ever since Pat got brave and started doing regular podcasts in 2010, this was something I’ve wanted to do as well. Finally started mine in September. You can check out the full listing of the shows here. As life has been going on, Jon and Brian have had to step away from being on the show regularly, I plan on continuing with the co-host format. I especially like the idea of incorporating past guests as co-hosts. 🙂

Now, while these were successes as a whole, both the blog and the podcast have had their own successes in the little time they’ve been going on a consistent basis.

 

Top 3 Blog Posts:

During the Reboot, I have been pretty amazed in how doing consistent work has continued to make numbers of views of the blog  grow. From a handful of views to when I first started posting regularly to a couple of hundred views per week now, things are definitely going in the right direction!

As Pat said in his review in 2014, not every blog post has to be a home run. But I hope that I’ve been able to inspire you as we’ve been honing in how we can best serve you.

In 2015, the top 3 blog posts were blog posts that have been published for quite awhile… from before the Reboot. In fact, they’re all from 2011. They’re still pertinent to the site, so I’m going to go ahead and include them in the review. Plus, they’ve continued to pick up more traffic as I’ve been more consistent with my other work.

  1. The Baby Elephant Principle – Breaking the Chain: One of my all time favorite posts. While there are many principles that I learned in 2011-2012 from my business coach at the time, I would have to say that this one is the most relevant to New Inceptions. Many of us get stuck up on where we’ve been in the past and believe that our past somehow dictates our future. The older we are, the more many of us believe that we can’t start something new. If you think your past dictates who you are, then read this and possibly listen to this podcast session with Laila about how she has struggled to move on from her past identity as well.
  2. Stages of Manhood: Are You Unfinished?: This is one of many pieces of information that I pulled out of what I learned in my time in LTD. Again, if it wasn’t for LTD, I don’t know if I would have been the person I am today. I’m truly grateful for the relationships that I made during that time, and the way that it was able to transform my idea of what I wanted to do with my life. This particular piece talks to guys about how we can realize if we’ve made it from stage in life to the next. Frankly, I can say that I’ve moved from the Cowboy stage to the Lover and Warrior stage since I’ve written that. Sweet! 🙂
  3. The DISC Profile: Placing People on the Map: Understanding and mastering personalities was another huge thing that I got out of working with my business coach and LTD during that time. I had also studied it a bit when I was getting my masters in Organizational Leadership. I feel that everyone should understand that no two people are alike. However, one of the things I’ve learned since then is that even if they have the same personality, no two people are the same. What makes them different is not just who they are, but the environment they’ve been in. So while you might be dealing with a Driver Amiable, you need to know the context of their lives. Are they married? Do they have kids? Are their parents still help them make decisions? Do they have a well paying job? Those types of things are important to know as well.

Top 3 Podcast Episodes:

So, obviously, these are all going to be new pieces from 2015. While I’m still trying to find my voice when it comes to doing these, I feel that I have at least gotten used to it enough while I’m editing. Scripts are useful… but don’t use them too much. 🙂

Also, I feel that I’m getting more comfortable with each one I’m a part of. Truth of the matter, I just had to start. In fact, just between the first one I recorded vs the first one I published was a major difference. They were completely different!

Here are the top 3 podcast episodes (through session 16)

  1. Living a Life of Adventure with Marianne Jennings: This podcast session is a little different than most of the other ones. Besides it being my first solo session as a host, it was with someone that doesn’t fit the mold of those that we typically interview. It is true that Marianne is a fellow Foundation member of mine, but her creative side isn’t focused on building a business (at least at the time of the recording). Instead it’s focused on building a lifestyle that involves plenty of traveling and adventure. Traveling is always something I’ve wanted to do, but I always had excuses in why I didn’t go. In retrospect, I should have. I think many of us could be like Marianne if we chose to be.
  2. From Video Game Addict to Life Changer with Cam Adair: This interview with Cam was the first that I did with someone that I felt a huge connection with when we interviewed him. Just as there are alcohol, sex, and shopping addicts, there are gamer addicts. While I might still call myself a gamer, I know there are gamers who play tons more than I could ever imagine. Luckily for me I have ADHD which makes sure that I simply get bored after doing the same thing after awhile. But there are some that can keep playing and playing. In fact, they play so much that it interferes with other parts of their life. These are the true addicts.While I’m glad to say that gaming doesn’t have the affect on me that it once did, not everyone can decline they’re use like I have. Sometimes, you just have to go cold turkey. And that’s how Cam helps people change their lives for the better.
  3. Don’t Let Your Past Dictate Your Future With Trin A’Marti: If you’ve only been recently listening to the show, you know Trin. She’s stepped in as my cohost as Jon and Brian have had to do other things in their lives. (Jon with his last semester at Ball State – and Brian with his third kid.) As mentioned above, I think Trin has a great message in this piece. Just because your background labels you as something, doesn’t mean that that’s what you have to be known for the rest of your life. In books, there are things called chapters. In plays, there are acts. Your past life can simply be a past chapter or act in your life. It doesn’t have to dictate your future. Only if you let it. Check out this post if you need help getting psyched for this upcoming year. It doesn’t have to be the same as the one’s before it!

Crushing Next Year (2016)

As we gear up for this year, we need to start thinking about the things we want to do and the lives that we want to touch. To this effectively, we need to focus. How you focus is up to you. Some split up their plans for 30 day sprints, others shoot for 90 day marathons. Most often than not, calendars help with this focusing. So learn how to use one. It doesn’t have to be exactly like me. But you need to know how to plan your time.

Also, make sure that you’re focusing on building only one thing at a time. I really think the key to a day is focusing on one thing you have to do. Do that thing until you get it done. If you have time for another project, and then another after that. That’s great. But get at least one thing done a day. Know what your priorities are. For example, my priorities that I have are making sure that my blog posts are done for Tuesdays and podcasts are ready to publish for Thursdays. Then, on Thursdays and Fridays I focus on creating other things. However, as Pat says below, you want to focus on ONE thing.

That’s great information Pat gives us there. While I haven’t read the book as of yet, I think it’d be a good one to read if you struggle with focus. Hell, just like he says, it might even be useful to just have it on your desk to remind you that you should focus on one thing.

For me, the one thing I’m going to be developing in the next 90 days is another community page similar to the Facebook Masterminder group. However, instead of putting it on Facebook, I’m going to be focusing on developing it on LinkedIn. One of our upcoming guests on the podcast, Mirna Bacun, is a LinkedIn genius and will be helping us build this group. In return, I’m helping her build her online presence.

I’m absolutely thrilled with all the opportunities that 2016 has in store, and I hope that you chime in and say hi to us so we can help you finally start your New Inception. 🙂

Homework

What? You didn’t think there was going to be something for you to do after that long of a post?

Ha. In the comments below, let us know how one of the following:

  1. If it’s just starting the new year (even if it’s not 2016 anymore), let us know what you want to accomplish this year.
  2. If it’s the middle of year… say, in the summer when I Rebooted New Inceptions… let us know what you’ve learned from this year so far and how you want (and are going) to change it.
  3. If it’s the end of the year, let us know what you’ve learned about yourself this year and what you want to do to make a difference next year. Start off by saying “In <insert year>, I want to do <whatever it is that you want to start creating>. The reason I want to start doing this is <whatever that reason is>. 🙂

I look forward to hearing your future responses.