Posts

Sara DiVello: Finding the Courage to Step Out of a Rut and Get Noticed Nationally (AoL 052)

If you want to inspire others to take a certain action in their lives or simply get out a message, eventually you’re going to have to start that journey.

Simply wanting to help others isn’t going to get you anywhere.

However, when you do start your journey, you might come to find out that getting your message out there is somewhat harder than you might think.

So you might wonder, “How will I ever get this thing to go big?”

Today’s guest, Sara DiVello, has had the opportunity to not only start her journey, but she has been able to take it nationally in just a few years after launching her book in 2013.

She has appeared in many outlets including, Forbes, ABC, The Boston Globe, USA Today, Boston Magazine, Marie Claire, Redbook, MindBodyGreen, and Dr. Oz’s The Good Life Magazine.

Today, Laila and I get the opportunity to chat with Sara about what it took to get noticed at a national level and also how she found the courage to leave her 6 figure PR position behind.

If you’re looking for some inspiration to get out of your rut and go big with your message, then Sara’s insight might just be what you’re looking for.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why and how Sara got the courage to leave her big PR position, where she was making 6 figures, to find more fulfilling work. 9:45
  • Why including “The Meat” and the culture of her office was an important part in relating her book to other women. 19:58
  • Where Sara decided to follow a path in yoga. 19:18
  • Why having a strong differentiating brand is so important from the beginning. 25:25
  • If someone was wanting to get well known nationally, what’s a strategy she would use to start getting recognized? 51:12
  • What would she tell people who want to get recognized on local TV network affiliates? 58:55
  • What’s her thoughts on utlizing HARO to get noticed? 1:01:03
  • What kinds of things does she have lined up for 2016 and Q4? 1:01:57
  • Who are her favorite influencers in her life? 1:06:08
  • What’s something that she believed as a 30 year old but now things is bogus? 1:06:30
  • What she was to put an ad in any medium, what it be and where would she put it? 1:07:50
  • Three truths she’d share with others 1:08:14
  • When she thinks of the word success, who comes to mind and why? 1:09:34
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Where in the OM am I trailer:

Sara on CBS:

Jacob Cass on Building a Foundation for Personal Branding:

Adam Leipzig on Finding your Life Purpose in 5 Minutes:

Sara on Victoria Kirin’s Podcast, Degrees of Separation:

Veronica Kirin

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

 

4 Tactics Successful People Use to Get More Life Satisfaction

“And in the end, it’s not the years in your life that count. It’s the life in your years.” – Abraham Lincoln

This week, I’m officially going to be launching my second eBook entitled 3 Steps to Leveling Up in Manhood.

Why?

Well, for one it’s supplemental info for the most visited post on the New Inceptions blog.

This post is entitled Stages of Manhood: Are You Unfinished? and I just don’t think it’s as deep as it could be.

Two, I’ll admit that there are plenty of coaches out there that help men level up. That said, I think that my story is almost as simple as you can get in making the journey. The way I found Maria is like how most guys go into a store. Go in, find exactly what you want, and get out.

And three, while I could have focused on a resource that isn’t gender specific, I’m a heterosexual guy and to be quite frank, I think that guys have a better chance of successfully learning and teaching this kind of information with and to other men.

If you want to find out more about the resource – it will be up by next week for sure.

In the meantime, I thought I’d put some extra information here that I thought relates very well – to both sexes.

So here we go…

1. Know what’s Important in Life

Many people today (myself included) were told as we were growing up by marketing companies that we need things. The more we saw the ad, the more we probably wanted whatever they were advertising (or at least knew about it). The higher this want was, the more likely we are to buy something – whether we need it or not.

In last week’s post, I briefly talked about Shopping and “Retail Therapy” as a way for people to get a rush.

But, like any beginnings of an addiction, this high is very short lived. And naturally we’ll want more and more of it. Eventually, if it goes unchecked, this addiction can cause us problems in the rest of our life.

So, to deal with this problem, many people believe that the way to solve it is to outearn the problem. This makes a little sense. But is pretty difficult to actually do.

It’s the Relationships, Not the Things

Interestingly, if a person is used to buying themselves into debt at one level, the chances of them changing at a higher income is highly unlikely. Simple truth is that the higher the income a person has, the more they’re probably going to spend on stuff they don’t need.

Whether you’re buying things for yourself or others, this rush always occurs when we’re buying something.

What we really should focus on is what is going to stick with us long term. And what I’ve come to find out is that solid relationships with those that we choose to be in our lives is really the makeup of who we are – not the things.

So if you’re going to spend money, spend money in a way that is investing in yourself and the relationships with others – but not so much that you make yourself poor in the process. We wouldn’t want to be an enabler. (If you are curious about that topic, here’s a resource.)

2. Be Self-Aware of Who You Are And What You Want from Life

Ok, so we learned that money shouldn’t be the total focus in life. And you’ve heard numerous times on the AoL Podcast that being financially wealthy doesn’t measure one’s success.

So if we’re not living to produce money (which, let’s face it, many people do in today’s world), what are we living for?

To find the answer for this question, we need to dig down deep into ourselves. We need to be more authentic – not just to people around us but to ourselves. This is the only way that we’ll be able to find our strengths. When we know what our strengths are, our passion will find us. As we hone our strengths, we start finding our purpose in the world.

I have come to find out that most of us would be much happier if we spent our time living to better ourselves, our lives, and the lives around us. True, having money might be a part of that, but being wealthy is what I really am talking about – and not just monetarily wealthy. I mean the whole shooting match.

The truth of the matter is this: the more compassion we have for ourselves and others (notice I didn’t say just ourselves), the happier of a life we’re going to have. You gotta learn how to give yourself a break when it’s needed, but also know when you need to persevere forward in your journey.

As we go on this journey, we’ll have more and more to add to our life stories. And I’d imagine that you’d probably want your life story to be a best-seller (otherwise you wouldn’t be reading this)… so don’t live the same life as everyone else.

3. Demonstrate Passion and Perseverance for Long-Term Goals

One of the reasons why many of us fail to live our passions, besides working for a paycheck, is that we’re not entirely sure of ourselves when it comes to making long-term goals and decisions. Outside of formal education, most of us have never have really made a long-term goal and stuck with it. So that’s why you could look at your scholastic history as a model of how to do long term goal setting and planning.

Now, here’s a problem. The thing is that formal education never asks us what we want to be when we grow up. They just program us to be a cog in the big plan of society. I’m sure like me, you’ve probably at one point asked yourself “Why do I care what x and y are when 3x + 4y = 35”?

You don’t care, that’s the thing. Formal education teaches most of us what to learn and think so you’ll be a good soldier.

That being the case, we can learn to set goals for ourselves by modeling their process – just not the topics that are taught.

Use Familiar Time Frames to Cut Up Large Goals

So what does that mean? Well, for one, you might want to cut your stretches of time into weeks, 6 weeks, semesters, years, etc. And to be truly honest, don’t expect anything great to take less than a year to get off the ground. Those of us who went to college know that there is a big difference between being a high school senior and a college freshman. (Same could be said about moving from junior high to high school, but many of us can’t remember that far back! Haha.)

So you’re going to have to let yourself have some time in getting acclimated to your surroundings anytime you start something new.

Also, don’t forget about getting things done in a day. Don’t try to get a ton of stuff done, but instead, focus on one to three things that you know you can get done. If you have time afterwards, work on some of that other stuff then.

If you have a bad day, don’t worry about it. Everyone does, and in the grand scheme of things, one bad day isn’t going to ruin your life’s plan. In fact, it might give it a good mini-story.

4. Embrace a Growth Mindset

You know, I’ve always learned and read things just for the heck of it. I used to love finding out about new science related stuff, and filling my head with random facts. In fact, that’s still one of the ways that I spend free time here and there. I’m a reddit addict during my idle time.

In the grand scheme of things, there’s nothing wrong with this. In fact, you being able to be curious is what is going to help you be of service to other people. The more you can learn about various topics related to your strengths and skill set, the more valuable you become to others.

On top of developing your strengths and skills, you also want to be able to develop your social skills. In college, we always talked about how a graduate’s first job is going to be obtained from the skills they have and their GPA.

After they’ve been in the marketplace for a while, their people skills become increasingly more important. There’s two reasons for this. One is because the skill set they developed at college, tend to become outdated within a few years (especially those in STEM related fields) and two, as they get older they’ll be expected to lead more teams.

So that’s why soft skills are so important. Funny enough, this is why the department I got my Masters from at Purdue existed in the first place. The Organizational Leadership and Supervision was in the School of Technology!

Case Study:

Just a note as we’re looking to check out here, here’s a post from Dane Maxwell (known for starting The Foundation) that I believe embodies everything that I’ve discussed here today.

After reading the post, we should be able to see that he hits all 4 of these ways of having a more satisfying life.

  1. He Knows What’s Important in Life
  2. He Knows Who he is and What he Wants from Life
  3. He’s been able to Plan and Achieve Long Term Goals
  4. And, he’s been able to Embrace a Growth Mindset

If your goal in life is to be happy and satisfied with who you are and what you do, then I believe that you could learn a lot from studying Dane and his continuing journey.

Action Steps:

This week, if you haven’t already, I want you to start doing some soul searching. Think about not only what’s important in life, but what you want from it. Also, based on what you know about yourself, think about how you might just get there. You might find out that happiness is actually closer than you think.

Also, if you’re nowhere close to your ideal life, start trying to find and get to know people that might be connected to individuals who are. Start investing in those relationships and helping each other get to where you both want to be in life. Start becoming a Linchpin.

Further Study on this Topic:

Wanting to know more about this topic? Here’s a two more resources:

6 Questions to Ask Yourself to Get the Most Out of Life

 

Tony Robbins: The Day I Became Wealthy

Sandra Bellamy: How to Embrace Your Quirky to Be Your Own Authentic Self (AoL 050)

Society in general teaches us to not only care what other people think, but that we have to conform to those thoughts. For many people, that’s not a problem. But for us creatives it can be really hard. And often times we find ourselves asking two questions:

Am I living the life that I’ve seen for myself? And “Who am I going to live my life for?”

The answer to those two questions often times leads to the formation of one’s own passion based business.

In fact, that’s what happened to today’s guest, Sandra Bellamy.

Not only did Sandra come to this realization back in 2012, but she’s made it her mission to help other people figure out for themselves that they’re connected to a Matrix that has no interest in their personal desires. She calls it “Embracing Your Quirky”.

The truth is that once we unplug, we have to start believing in ourselves and take a big leap of faith – because no one else is going to on our behalf.

In this chat, we talk about how she learned to embrace her quirky, how you can do so in your daily life, and we also dive a bit into her experiences as a writer and why she believes that anyone can be a writer.

It’s a practical and exceptionally helpful episode. Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How can someone tell if they’re not embracing who they are enough? 22:23
  • Why she loves “the lifestyle of a teenager” to empower how she see’s herself. 23:14
  • How someone can “embrace their own quirky” more. 26:30
  • What are some of the experiences that she’s had working with others. 30:06
  • Why she has a wide spread of book topics and where each one came from. 34:42
  • How she’s able to write so much and why she believes that anyone can be a writer. 46:39
  • What she’s looking forward to in the not too distant future. 51:38
  • What are three thought leaders she recommends to other people the most. 54:13
  • One thing that’s under $100 that has changed her life. 55:15
  • One gift she likes giving others. 55:50
  • 3 truths that she would share with others. 56:06
  • Something she believed when she was 24 but now thinks is bogus. 58:00
  • When she thinks of the word success, who comes to mind and why? 1:00:31
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Stop Worrying, Start Living:

5 Lessons from Launching a Amazon Kindle Book:

Free Book and Review Opportunity from Red Door Publishing:

Andy Harrington’s story of how Tony Robbins Changed his Life:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

AoL 048: Building a Long Term Business through Relationships, Metrics, and Family with Brandon Northwick

It’s no secret that the way we run our business is based on how we approach the world. Is our business about us helping others with what we think they need help with, without hesitation, or do we see it more as a way of helping others in any way they actually need help? Meaning, we find those problems that they’re actually having and help them there.

To me, this latter method is, I think, how you build true relationships. Not necessarily trying to force what you do on people, but just making yourself available if they need help implementing a particular strategy or tool into their business.

In this rare episode, I dig down into the nuts and bolts of how Brandon Northwick runs his business. I find out how his wife Sara functions in the business, how he uses attraction marketing to get his clients, and how he builds trust with people through that process before getting the sale.

If you’re having problems with closing your service based sales, then you should definitely check out this straight-talk chat.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why you should careful when you using applications like Crowdfire 30:45
  • How do you standardize what people pay you for your services? 34:30
  • Why should people interested in their metrics and when? 36:51
  • How was Brandon’s wife Sara brought into the business world? 38:43
  • What does Sara do in the family business? 40:19
  • How does Brandon’s video strategy enter into his traffic strategy? 41:24
  • What you should do if you feel that your work life isn’t interesting enough to make videos for your business. 43:20
  • How does he generate leads from traffic? 47:09
  • What’s an example of a good opt-in? (The answer is not what you expect!) 49:26
  • What Brandon thinks about having to build trust with a customer before they buy. 52:32
  • How he uses attraction marketing to get his clients. 56:14
  • What kind of people have influenced Brandon’s ability to help people. 57:16
  • What he’s excited for in the future. 58:18
  • Three truths that he would share with others. 1:00:07
  • Three favorite podcasts 1:00:36
  • Something he believed when he was 20 years old, but thinks is bogus now. 1:00:57
  • When he thinks of success, who comes to mind? 1:02:42
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Business for Breakfast – #1 Myth in Building a Lasting Business:


How to Get More Engagement with Social Media

How to Know Where to Sit at a Poker Table (I didn’t know this was a thing…):

Business for Breakfast – Being Guru Centric VS Client Centric:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

AoL 047: How to Skill Hack and Stay Engaged In Your Creative Work with Stephen Robinson

On the show today, 2 friends and a host share what it’s really like learning for a living. That’s right, I said LEARN for a living.

What does mean? Well, I’m glad you asked!

Ginger joins me again in this one and we talk with one of her friends that she’s met in her travels – Stephen Robinson.

Stephen is founder of 52Skillz, a YouTube channel in where he discovers, learns, and shares a new skill weekly.

With so many “leading learners” out there, there’s a lot of conversation in how to do it.

While Stephen has had plenty of inspiration, he wants to make sure he does it his own way. He does it by one-upping people that are already out there.

So, is it as easy as it sounds? Or, as we ask him in the chat: How do you stay engaged and up-to-date in your work?

The answer, and the story of where 52Skillz came from is what we lay out for you today on the show.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How Stephen chose his major in college 10:42
  • How to not get your business lost in the ether of the internet. 14:37
  • Where the idea for 52 Skillz came from. 17:00
  • Does Stephen feel he was inspired by Tim Ferriss? 19:46
  • Does he feel like there’s any favorite skills that he’s learned? 21:53
  • Where he would recommend that people start if they wanted to start learning skills quickly. 29:02
  • How Stephen has a constant flow of content coming for his YouTube channel. 33:13
  • Does he do his own video production? 36:08
  • How he has the ability to work on a passion project while at the same pay the bills. 40:58
  • What’s a strategy that Stephen would recommend to transfer to do something they love? 44:34
  • How does Steven stay engaged in his work? 48:17
  • How he got ready for his TEDx talk 58:33
  • What is Stephen’s thoughts on having deadlines? 1:00:22
  • What’s Stephen looking forward to in the near future? 1:03:24
  • 3 Favorite Influencers 1:07:00
  • 3 Truths to share with others 1:07:18
  • What’s the message he’d put on social media? 1:08:42
  • What’s one thing that he used to believe but doesn’t anymore? 1:09:38
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Ginger comes through on her promise in learning to juggle!!:

Stephen’s TEDx Talk:

How He Prepped for his TEDx Talk:

Zephan Blaxberg Interview of Stephen:

Alexis Hillyard’s “Stump Kitchen” Crossover:

My Favorite Video of 52 Skillz:

 

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

 

10 Entrepreneur Movies that will Give you Peace of Mind and Help you Share what You’re Doing with Others

Many of us solopreneurs start our entrepreneurial careers in some sort of MLM. Whether or not we succeed in that MLM, isn’t so much the point. More often than not, a lot of us come away with some pretty good experiences from being it in.

In fact, last night I was watching a movie with Maria where a small part of it at the beginning reminded her and I both of an MLM-like motivational speech at a convention. Sure, the commentary was a little more colorful than I remember, but it was interesting how close they got it. Surely, whoever came up with the scene had to have been at an event at some point in their life!

As I was thinking about that, I started remembering how when I was active in Amway and LTD, we would watch movies in a way that I hadn’t watched them before.

I started watching them not necessarily for entertainment but to also see if I could use them to help me define my why. In other words, I started using them to not only use as motivation for building a business but to see myself in the protagonist’s shoes.

The Breakdown

So, getting to the point of this week’s post. I want to highlight a few movies that you can use as model of what you could do with your own passion based business, and maybe help you combat the questioning of friends and loved ones as you get started.

I’ve broken the list up into various subgroups.

The first group are movies that will help you fine tune why you’d be interested in starting your own business. Knowing your why helps you persevere when times get tough.

The second group consists of movies that will help you define what taking action in your business looks like. It’s always nice to have an idea of what someone else did to climb the ladder of success – even if it is fiction.

And the third group is of movies that discuss big names in the business world. Everyone has heard of these names and if you can express that you feel a need in yourself to do something similar to what they did but with your own signature, they might have a better understanding of what you’re attempting to do.

Why Builders

I’m Fine, Thanks:

One of my favorite documentaries to date about unplugging from culture and seeing the world differently. Back in 2012, Pat Flynn mentioned that he had been interviewed for this movie. Again, being a fan of his since 2010, I figured that he knew what was up and that I should definitely check it out on Kickstarter. It’s a movie about being tired of the same thing over and over – day in and day out. But so many of us feel powerless to get out of the rat race.

As you guys know, in 2015 I made the leap to finally start my journey with building New Inceptions. I hope this movie inspires you to do something similar.

As a note, I did end up pledging enough that I got Maria and I into the credits BEFORE we were married in 2013. Needless to say she liked that present and I think you’ll really get a lot from seeing this movie

 

The Abundance Code:

This documentary just came out just a couple of weeks ago and I was lucky enough to get noticed about it’s pre-launch where it was viewable by everyone and anyone for free!

Yes, just like many books are starting to be introduced for free so they can drive up the reader reviews on Amazon, so are these grassroot movies.

This particular piece touches on why people are fearful to leave the caged or comfortable life that society programs us with and some ideas to help us combat that fear.

The one tactic I think I’ll use for the foreseeable future is thinking about what I loved to do as a kid and use that as a vital part of my business.

If you’re struggling to figure out why you think that many entrepreneurs treat life as a game, then maybe you should check this one out.

 

Office Space:

This one is a classic. I really think that this is one of the movies that woke me up to entrepreneurship when I first started learning about it. I had this movie in the back of my head and it had always struck me how I was going to get out of a life like the characters had in it.

Doing my own thing was the answer.

This is a mainstream movie that starred many celebrities when it was released in 1999 including Jennifer Aniston and John C. McGinley (who is actually in the next mentioned movie, too!).

 

Examples of Taking Action

Get a Job:

This recent mainstream movie didn’t get great praise by critics, but what does these days? It stars a whole bunch of well known entertainers playing the main roles all the way down to the owner of a shady motel.

The protagonists are young millennials with the world in front of them but they’re just squandering it playing video games and smoking weed. Well, life hits them quite suddenly when they lose their TV and are forced to go out into the world and “make it happen”.

If you’re a younger millennial or just out of college and wondering if you got what it takes to start your own business, then you might want to give this a look.

 

The Intern:

Two age ranges are dealt with here. The Baby Boomer and the older millennial / Gen X’er. I particularly loved this one because it shows that anyone at any age can learn something from someone else regardless of age.

While I really appreciate Anne Hathaway’s character’s tenacity for running her business, I love how they show the in’s and out’s of the life that she leads. While it isn’t perfect, it definitely is a sign of the new norm for professional women – including stay-at-home dads.

Robert DeNiro’s character does a really great job of helping hers find her center and, in the end, having a happier and more balanced life.

 

Chef:

If you’ve ever thought about starting a restaurant or maybe you’ve had a career taken away from you and you’re having to start from scratch, this is a great example of how virally things can grow for you if you just go out of your comfort zone.

It’s important to note that your results will vary – you don’t have the reach that a world renowned chef has. However, I want people to notice how they had ideas and then implemented them fairly quickly that they made due with what they had available. Sometimes that’s what you have to do! It can’t all be perfect!

 

The Pursuit of Happyness:

Another one of my all-time favorite movies AND it stars Will Smith at the peak of his popularity. In this “inspired by actual events” movie, Will plays the part of Chris Gardner who went from being homeless at one point with his kid to getting a job at one of the biggest financial firms in the country.

It’s pure Hustle.

Sometimes you have to hit bottom to truly be able to reach for the stars. When you hit bottom, there’s no other options than up. This movie (and book) are for people who think they have it bad and don’t see a way out.

 

Inspirational Stories of People Who Made It:

The Aviator

The story of Howard Hughes is pretty mysterious. But one thing is definitely true is that he completely subscribed to the theory of “Whatever the Mind of man can Conceive and  Believe, it will Achieve”.

His vision was second to none and his OCD really helped him in carrying these visions to fruition. Purely remarkable guy.

Moneyball:

Visionaries come in all forms and from all industries. If it wasn’t for Billy Beane and how he introduced the idea of using stats to put together a team, major league sports would not look anything like it does today.

This movie is a great example in understanding how metrics can be just as beneficial if not more so than instinct when we’re building something.

The Social Network:

Ever wonder how Facebook got started? How it went from the idea of a kid at Harvard to being the hub of online communication that it is today? This movie does a pretty good representation of how it all went down. However, it isn’t completely dead on with the facts. (But none of these movies are. So take it in stride.)

Bonus: Pirates of Silicon Valley:

Before there was Facebook and the internet, there were actually still computers. They just did a lot less than their modern descendants and not everyone in the world relied on them as much as they do today.

That said, if it wasn’t for those old relics we wouldn’t have the connected world that we do today.

I saw this movie for the first time right around the time that I saw Office Space. I was blown away by the stories of the founding of Apple and Microsoft. Here you had two huge companies that essentially start out in people’s garages with a ragtag group of geeks. It was always my goal in college to meet people like that and learn hacking a bit more.

I never did meet my hacker community, but it did inspire me to Think Different.

Action Steps:

If you’ve heard of a few of these and haven’t seen them yet, I’d highly recommend checking them out. Once you’ve seen one of them, ask yourself afterwards, what are some takeaways that I got from watching this? How can I apply them to my business?

Also, I’d like to hear about movies you’ve seen that you believe have added value to your business. Let me know in the comments below.

 

AoL 043: How to Place Your Knowledge on Auto-Pilot and Get Paid Repeatedly For It with Dustin W. Stout

People start businesses for all sorts of reasons. Sometimes that reason is that they see a need in the world that they can respond to. Others, like me, start a business because we see it in the future as a means to create a lifestyle that we want.

The same can be said about this session’s guest, Dustin W. Stout.

Dustin, like many other entrepreneurs, stumbled into business. And over time, he became really good at being a consultant and helping other people with his skills. However, this was active time that he was putting in and it was taking away from time that he could be spending with his young family.

In this session, we find out more about where he came from, how he became well known in social media, and also why he basically changed his business to focus on building SaaS products.

If you’re currently a freelancer or doing work that requires you to put in a ton of active work from project to project, perhaps Dustin’s story will give you some insight in how you can build a business that gives you more freedom.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why Dustin believes that performers do so well in the digital marketing space. 4:59
  • How he got started as a youth pastor after being a performing arts major. 6:11
  • How he stumbled into his first business. 9:45
  • How Dustin first met Michael Hyatt and was compelled to build his platform. 13:27
  • What his first blog was about. 18:15
  • What made his blog take off. 22:05
  • How Dustin created his first community online. 23:51
  • How he got his first paying client. 26:09
  • What the process is like to get recognized by Social Media Examiner as someone that knows that they’re talking about. 30:37
  • Where Dustin got the idea to start in the plugin / SaaS world. 32:37
  • What Social Warfare is all about. 35:37
  • Freedoms that Dustin has through his business versus the life he’d have if he went the actor route. 35:41
  • Would he ever consider going back to the acting world? 40:47
  • Three teachers that has catapulted him to where he is today. 44:01
  • Three truths that he’d share with others. 46:29
  • If he was to put in ad into the world, what would it be? 48:22
  • What he would say to his 20 year old self. 52:09
  • When he thinks of success, who is the person he thinks of and why? 53:23
  • What are some steps to “be like Dustin”? 55:06
  • …and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

More about Social Warfare:

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Dustin discussing Google Plus with Lauren Francesca on why you might want to check it out:

Dustin with Thomas E. Hanna on how to use images with your content:

An example of why Dustin chose to build a SaaS business like Social Warfare:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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Cheers!