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AoL 049: From Homeless in High School to Expert Enabler and Community Builder with Mellissa Rempfer

There’s so many things we have to do as an entrepreneur. Either we do it ourselves or we pay someone else to do it.

If you’re just starting out on your path, you might not have the resources to pay for all the help you need.

How do you get things done if you need help on graphics or grammar checking? Maybe you need help getting through a mental block or getting a new perspective on your business? Do you have the resources to pay for all of that?

Probably not. Perhaps bartering is the answer. But where online can you do that?

That’s what today’s guest, Mellissa Rempfer has been able to foster in her group, Brilliance and Business.

In this chat, we talk about where the idea of the group came from and more about what sets it apart. We also get into how she got her start in doing big things early on, and the three instincts of the human condition and how those apply in life and business.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How Mellissa didn’t even realize she had hit the bottom even though she was homeless in high school. 11:05
  • How she moved from being homeless to going to college 16:19
  • Why she decided that she wanted to be a pediatric trauma surgeon. 18:41
  • Where the idea of a student center came from and how she was able to put all the pieces together to get it built on her campus. 21:17
  • What she did immediately after graduating. 29:33
  • When she felt it was time to start a business. 34:24
  • Her initial experience in coaching and how Brilliance and Business originally came about. 38:30
  • What Brilliance and Business is all about. 47:09
  • How she feels has helped her grow the group as well as it has? 53:55
  • How do the three instincts of the human condition play into what she does? 57:57
  • More about the implementation of these instincts in the group 1:05:55
  • What are some of the things that’s she’s looking forward to in the future 1:07:30
  • What three things she would like people to remember her by? 1:10:21
  • Three truths she wants to share with others? 1:10:36
  • Where she would run a non promotional ad and what would it say? 1:11:37
  • 3 Favorite Podcasts 1:14:04
  • What she would say to her 25 year old self? 1:17:40
  • When she thinks of success, who does she think of and why? 1:18:37
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Tapping into and Embracing Your Brilliance:

Kim Eldredge and Mellissa talk about Mellissa’s book:

How to Communicate on Facebook:

Introduction to the Enneagram:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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A huge thank-you to you guys for joining us!

Cheers!

7 Ways to Stop Being a Victim and Take Control of Your Life

A video from this past winter of Gary Vee’s got me thinking. The world is full of victims. And really, much of the direction of the country as a whole is going because of how many people in their lives that they are a victim – more to the point – a victim of their circumstance. Here’s that video:

Just this past weekend, I had the opportunity to sit down with a friend of mine from the Muncie area. As we were talking, he made it clear that he felt that his place in life made it hard for him to progress in life. Having a disability from a past job and not feeling like he could be retrained to do something else due to his age, he seemed adrift in his career. Just bobbing up and down in the sea of life and letting whatever currents that be take him with them.

I asked him, “if you had an ideal life, what would it look like?”. He said “You know, I haven’t really thought about that because it seems like it would be too far out of reach.”

I then asked him, “How do you think that the Olympic athletes are there doing their thing? Do you think they thought that being there was out of reach?”

His response was, “No. But they had people that helped them get there. They knew the right people.”

“Interesting.”, I replied. The conversation continued after that for a bit… but I could tell that I got his mind spinning a bit.

Formal Education Can be a Waste of Time

Now, if you’re not familiar with the Muncie, Indiana area – it used to be full of manufacturing jobs. However, since those jobs have all but left the country, there are many people who are still displaced and trying to figure out what to do with their lives. (A bi-product of this loss of jobs has been the rise of drug use in the area – including, but not limited to, meth.)

When I worked at Ivy Tech for a few years, my students were mainly a mixture of kids just out of high school and these displaced individuals. I’m glad that they were there. Whether they were there because they got some money from the state to be there (school loans that might later hurt them) or they actually realized that education IS a way to move forward. I loved these adult learners – but I hated that I wasn’t getting the opportunity to teach them important things that would help them actually move forward in their lives.

Seriously. How is Algebra going to help them? They need a whole reworking of how they see the world. Not the knowledge of how to find the equation of a line drawn on a grid!

Even when I first went to college, I was hoping that it would teach me skills that I would actually be able to apply to having a successful life. Instead all I was taught was code, equations, and facts. While it applied to me getting a job, it never applied to real life.

When I graduated, I pretty much had the same perspective on life that I did when I entered. I just had a higher vocabulary. (Which, funny enough, ostracized me from everyday folks outside out of academia. Later, when I did start teaching at Ivy Tech, I had to become more relatable and adjust my speaking patterns again.)

I can attribute my new perspective on the world as starting during my active years in LTD. That was the first time in my life that I had positive and successful people around me. I learned from them how to start learning how to live a better life myself. And the biggest thing that I learned was that I needed to adjust my own victim perspective. (Soon, with the passing of my mom, I also realized that the mindset of a victim can actually kill. She had several things wearing on her at the time and anytime I hear people stuck in life with little options, I really feel their pain. It usually brings me back to what she was going through.)

7 Steps to Retaking Control of Your Life

So, how did having these people in LTD specifically help me get out of having a victim mindset? Well, you’re in luck. I’m going to share you a list of steps that I can look back on and see what I did to start getting to point where I am today.

Become aware and realize when you’re playing the victim card.

Like any other “normal” behavior, blaming others for your misfortunes can become a habit and even an addiction. Like any other addiction, we need to be able to admit that we need to make a change in our own life before we can actually do it.

Realize why you actually do it.

  • You might want attention and validation. You can always get good feelings from other people as they are concerned about you and try to help you out. On the other hand, it may not last for that long as people get tired of it.
  • You don’t have to take risks. When you feel like a victim you tend to not take action and then you don’t have to risk for example rejection or failure.
  • You don’t have to take the sometimes heavy responsibility. Taking responsibility for your own life can be hard work, you have to make difficult decisions and it is just heavy sometimes. In the short term it can feel like the easier choice to not take personal responsibility.
  • It makes you feel right. When you feel like the victim and like everyone else – or just someone else – is wrong and you are right then that can lead to pleasurable feelings.
  • As with any other bad habit (or addiction), being aware of what you’re actually doing is will give you the ability to start thinking about those actions rationally. It’s when you’re aware of your actual choice that you can start thinking about taking different actions.

It’s Ok to Not Be a Victim

Anytime we think about doing something different in our life, we always wonder what others in our life are going to think. If you’re a gamer, you’re going to wonder what your gaming buddies are going to think. If you’re an alcoholic, you’re going to wonder what your buddies at the bar are going to think. The list goes on.

Also realize that you’re going to struggle with it yourself. You may have spent hours each week with thinking and talking about how wrong things have gone for you in life. Or how people have wronged you and how you could get some revenge or triumph over them. This whole new thinking process is going to be new to you. It’s going to be tough, but in the end it’ll be worth it to be free.

Now you have to fill your life with new thinking that may feel uncomfortable because it is not so intimately familiar as the victim thinking you have been engaging in for years.

Take Responsibility for your Life.

Stop waiting on other people’s approval to live your life. As much as you might think growing up, you’re not your parents, and they’re not you.

Growing up, if we’ve had good parents, they’ve programmed into us that we’re capable of doing anything with our lives. However, over time we might start feeling that we’re not living to their standards. (I know that’s something that I’ve struggled with in the past.)

From this, we start developing self-esteem issues. We start believing that we’re totally capable of living a good life, but for whatever reason, it’s not happening.
We might lash out on other people, we might drown ourselves in other types of addictions to avoid the pain that we’re feeling.

This damages other vital parts of our lives: relationships, ambitions, and other achievements. Obviously, this isn’t a good thing.

Until we take take responsibility for our own lives, this pain of ours continues. If anything goes wrong in life, take responsibility for it – unless your life is literally threatened then you should probably blame the other guy. 😉

(Side note: Also forget what other people say if you’re having issues there. You don’t need to be part of a group that disrepects you as a person.)

Have Gratitude for What you do Have.

I can almost guarantee you that you’re probably upset about where you’re at in life – with something. You might have thought that you were going to be farther in life than you currently are. Maybe you thought you’d be married by now. Maybe you want to have kids and you don’t yet. Maybe you actually have a successful business now, but you don’t own the Jets yet (looking at you, Gary. 😉 )

The truth is that there’s a thing called “The Missing Tile Syndrome”. We all have it and need to deal with it regularly. The best way to deal with it is to appreciate that all the other tiles in our lives are in place. That maybe we have a loving family and that we have a good job to pay the rent or mortgage. Or that we can travel anywhere in the world that we want to at any time.

Having a journal can help immensely with this step.

Forgive Those who Trespass Against You.

At this point, you’re starting to realize that you’re not perfect. That’s great! But you also have to give others the benefit of the doubt too. The truth of the matter is that no one has time to worry about your life more than they worry about their own. So they’re going to piss you off from time to time because they’re just trying to do their thing.

Forgive those that cut you off in traffic. They might be having a really bad day. Forgive those that cut in line at the fair or Disney World – they might actually have a VIP pass. (Is that an actual thing?)

The point being is that you bring on this negative energy onto yourself when you have these feelings. You want positive energy and forgiving does that. Start thinking about other people’s perspective when they seemingly are picking on you. (Unless again if your life is ACTUALLY threatened… then you might want to go into self preservation mode.)

Turn your focus outward and help someone out.

There’s a saying, “People don’t care about what you know until they know that you care”. But the problem is that people really don’t know who you are (because why would you have ever shown them the real you?) or they don’t know you’re trying to make a change to be a better person.

Action speak more than words. So if you’re true intent is to ultimately feel that you’re not a victim, there’s nothing more that will show this than actually being of service to other people.

Really, when you’re known as being a server and later a servant leader, that’s when you really know you’re no longer a victim – you’re a victor.

Sometimes You’ll Need to Give Yourself a Break.

Sometimes you’re going to have relapses in your feelings about yourself and your new decisions. It’s part of what makes us human. In entrepreneurship, it’s called the entrepreneur emotion rollercoaster.

Sometimes you’re going to love what you do. Sometimes you’re going to wonder if it’s worth your trouble.

When I’m on the bottom of this rollercoaster, I’ll remind myself that I’ve done the work to come to this point and realize that this is who I am and no one can take that from me.

In your instance, you might simply need to realize that it’s not about being perfect. It’s about being happy. Sometimes other people are going to crap on you on rainy days. Just remember that they’ll get theirs and there’s nothing you should do to speed that process up because you’ll look bad in the process (again, unless it’s about actually surviving… then take them out or escape. We don’t want anyone suffering from Stockholm Syndrome).

Action Steps:

Below, I’d love to hear from you! Let me know how these work out for you if you get a chance to use them in your life too. Or maybe you’ve gone through a similar process? Let me know if I left anything out!

Why I Started Using Email Marketing in 2016 (and Why It Still Works)

Today, more than ever, we’re pressed for time and energy. Each day we start with so many minutes and energy to pay attention to all of the things that we need to deal with.

Many things in our lives distract us from what we want to actually get done. Email checking is one of the biggest pet peeves to most of us – me included. It feels like such a drag.

After swearing to myself that I’d never use email to reach people on a regular basis because of how unresponsive I personally am to it and how overused it seems, I realized that I was leaving a legitimate way to engage and connect with people on the table. Some people actually want to hear from me. 🙂

In fact, there’s some people (again me not being one of them) that actually pay more attention to their email than they do social media. So much so that in the past couple of weeks that I’ve been sending emails, I’ve already had a couple of unsubscribes! Personally I hardly ever unsubscribe from people unless they send too much – (usually those are daily senders and my junk mail tends to grab those after a while anyway).

So what made me realize that this was a good way for me to engage with folks if I’m not the most receptive of it myself? Well, I’m glad you asked. Here’s why:

There are some people who really only get their notifications from the web via emails.

Seriously. They don’t have Facebook, Twitter, or another social media constantly open. Nope, instead, they go to their online email web portal, check to see if anything is going on and if it’s not, then it’s not anything they need to worry about. Larry King recently put it this way on his interview with Lewis Howes when it came to having a phone that can text – “There’s a reason I don’t text. If I need to know it, I’m sure you or someone else will tell me.”

The same is true with social media. My dad is this kind of person as well.

Every cell phone, even flip phones, has email capability.

Unless you know someone that’s carrying a Zack Morris brick or something from the late 90’s or early 2000’s, all phones have email capability. (I don’t even know if those phones can actually use today’s signals or not though, so…)

While there are some people like Larry King who use their flip phone only as a phone, most cell phone users opt to use it for as much as possible. More than 50% (56% of this writing) of all traffic on the web is from mobile devices. People are connected, true, but not everyone has the same apps or use the same social media platforms. Email is “universal”.

People rely on emails for digests of what’s going on from their favorite brands.

When you’re looking to check and see if there’s a sale at a favorite store, are you going to do that via social media, their website, or check for an email if you subscribed to them?

You’ll probably check their website.

However… you probably wouldn’t even think to check their website if it wasn’t the fact that you had been notified by an email of theirs in the past about a sale.

Personally, I know for me that I bought two new Colts hats in the last couple of years because I saw them featured in emails. Had I not gotten those emails, I probably would not have gotten the hats that I wear pretty regularly.

It’s easier for the one doing the marketing to integrate emailing into other marketing systems making them seem more personalized.

Truth be told, I tend to pay attention to emails that start with this: “Hey, Jc!”

Why is that? Because it makes my subconscious feel important. Even though I know that I had to have had put my name in a form somewhere for it come out that way (I go by JC not Jc), I still have more of an interest in that particular email – because I obviously actively signed up for it.

On that same point, 31.5% of US online retailers use the customer’s name and/or a unique welcome message. However, nearly half of US online retailers use personalized product recommendations (44.9% – read marketing funnels) and a quarter of them report adding shopping cart reminders (27.6%) to cover all of their personalization bases.

It’s inexpensive.

Currently, right now with MailChimp, I’m not paying anything to email my email list. I think that this is a great option for anyone that might not have a huge budget to spend on tools when they’re first getting started.

Also, I’ve used other tools like Constant Contact and aWeber, and frankly, I wasn’t too impressed with their functionality. MailChimp has gotten way better over the last couple of years.

However, there’s one cavot that I’m pretty sure using MailChimp has – it has issues getting through spam filters. Not sure why that is.

If you’re using MailChimp and you start hearing about your subscribers ending up with your email in their spam folders a bit much, you might want to consider other options.

The least expensive one that I can think of is ActiveCampaign which seems to have a reasonable price point.

That said, if you already have a course or two and you’re bringing some money in to cover your expenditures, you might want to take a look at ConvertKit – which seems it’s quickly becoming the best platform for online business folks.

Love it or hate it, it’s still effective.

So there you have it. Even though I’m not the first one to use the medium by far (I went a whole year without using it), I’ve realized that even within the few weeks that I have used it that I get more engagement. In the end, if we’re trying to get our message out there as people who want to change lives, then I’ll concede that email is a tool that you might want to reconsider using in the foreseeable future.

Let me know below what your experience has been with email marketing. Did you hate it at first and eventually give in like me?

5 Obstacles in Achieving True Personal Freedom

No matter who you are or what you’re doing, those of us who are leading (or trying to lead) passion filled lives and businesses are doing so because we feel that we can be ourselves better than what a boss can prescribe for us. We’re trying to gain our Personal Independence, or as most call it, Personal Freedom. Most people don’t like being bossed around, right? (Obviously there’s an exception. But I have yet to meet that person…!)

Until you have personal freedom, you’re always going to have that as a possibility in your life.

In the last post, I spoke of 4 common problems that people have when trying to start a business. These problems are part of a larger list of obstacles that I want to point out in today’s post. Without overcoming these obstacles through actively working on them, or simply through understanding them, a person can never have true Personal Freedom.

Health

The first thing everyone should be able to maintain at an optimum level is their health – both physical and mental. This is the first level of Maslow’s Hierarchy of Needs. Due to this, many of us who are thinking about building a business take this part for granted. However, ignoring it can have a very negative impact on everything else we do.

In fact, if a person doesn’t have their sanity or the energy to do the activities that need to be done in a certain day, then they won’t get very far.

For many people this is a daily struggle. These people are living a Caged Life. Combined with the potential of not having shelter (the second level of Maslow’s), these folks might not ever think about starting their own business.

That said, one good thing that comes from having to struggle daily is a natural tenacity for “Hustle”. And, ironically, that’s an important ingredient to building a business.

Community

The third level of Maslow’s Hierarchy of Needs is Love and Belonging. Once we have ourselves taken care of, we naturally want to start reaching out to others. Our need to engage with others is part of what it means to be human. We want to feel connected to people who are interested in the same things we are. I like to think of this as a need for us to feel that we have social proof. That we’re not alone.

As mentioned in the 6 Cornerstones eBook, a tribe is a very good thing to have when we’re aiming for higher success – it gives us support for when the going gets tough!

If this is done with authenticity, it gives us a feeling of esteem (Maslow’s fourth level) because we know that people appreciate the true us!

Once we have our health and know our role in our community, you could say that we’re experiencing a Comfortable Life. Life is good, but it’s not great. And funny enough, it’s been said numerous times that Good is, in fact, the enemy of Great. It’s really hard to give up Comfortable for what’s coming next…

Knowledge and Skills

On the top of Maslow’s Hierarchy of Needs is Self Actualization. This is where we start realizing who we are. That we do have passions, particular strengths, and know where we fit in life. It’s when we have this understanding, that we can master our knowledge and build other skills that will supplement what we already know about ourselves and how we interact with the world.

Because we can always keep learning about ourselves and the world around us, this journey never ends. And if you were looking for a label for someone that’s here…  this is called living a Charged Life.

As a side note, our current school system doesn’t work in our favor when it comes to this obstacle. In fact, it makes it worse. Formal education makes us great soldiers who fit like cogs in a larger machine (society) where we don’t question if we’re in the right place.

So to be free in our knowledge and skill building, we typically have to go outside of the formal school system because it isn’t in their best interest to teach us about who we are as individuals.

One way of gaining more knowledge is by actively going out there and seeing it for yourself. That’s why so many millennials would rather have experiences than having things.

Financial

This factor and the next are not necessarily ascending levels like the past three are. But it’s something that I need to discuss in further detail because they’re not discussed hardly at all in formal education in a way that everyone can understand.

As you probably know, the better our finances are, the more options we have in life. What do I mean by this? In our current world, having financial freedom is what gets rid of living a life where you have a boss giving you orders all the time. Obviously, you can buy more expensive things, travel and see the world, but another benefit of having your finances taken care of is that YOU have the ability to help others out in times of need. Have a family member or friend who’s struggling? You don’t have to think twice about helping them out.

What’s interesting is that financial freedom isn’t really as far away as you might think. In fact, it’s  up to you to determine what that means. To me, I think it’s about living the life you want to live while staying within your means. If your cost of living is lower than what your business (or other income) earns you, then you can technically call yourself financially independent.

The whole point of opting for a business versus having a job is becoming financially free. When you’re financially free, you don’t answer for anyone other than yourself and potential clients – but that’s the same even if you have a job.

Just remember, if you don’t tell yourself what to do, the world will gladly put someone next to you will. There’s leaders and followers. Make yourself a leader.

(Just a note: I watched The Wolf of Wall Street over the weekend. Really interesting movie if you can stomach lots of skin, drug use, and swearing. I found it incredible in how quickly he was able to capitalize on penny stocks and quickly start his own firm. In case you already saw it, here’s a list of other movies you can check out as well if you want to learn more about what being an entrepreneur is all about.)

Government – Know the Rules

We should have a clear understanding of how the rules work in our country so that we can know how we can play the game of life within the rules that are set up.

In other words, I like to think of a government as being the entity that makes the rules for it’s people. Which is true, right?

If you think of great sports players, they know how to use the rules to their advantage when needed.

Take Peyton Manning, for example. One of the best, if not the best player that ever played the quarterback position in football.

Up until the past couple of years when they changed the rule, occasionally, he’d hurry his team up to the ball and take the snap as quickly as possible. Why? Because he wanted to get the other team sleeping with too many people on the field.

The other team would get penalized which would in turn gain him a few additional yards… getting him closer to his goal.

Knowing little ins and outs of how the rules work, can really help your game.

Action Steps

So, that about does it! On that last note, if you do have any feedback you’d love to send my way, please do. I’d love to hear it!

As for this post, I wanted to dedicate some time to open up about what personal freedom is all about and let you in on my brain a little bit. These topics are important to me, and I hope you find that they’re cool with you too. My hope is that maybe what I’ve said here will help you prepare for what’s coming… not just in your business (because again I believe it’s the only way to have Financial Freedom) but also help you navigate the waters of life in general.

Supplemental: My Perspective on the Current Political Scene

If you’re not following me on Facebook, you’re missing out on some good postings recently. Currently, the election cycle is in full swing and as many of you know, I’m what many might call a Conservative Libertarian.

In my mind, the simple description of a Conservative Libertarian who believes that the government is in charge of the basics for everyone. These basics are expressed through the Bill of Rights and the Constitution. These are the rulebooks for our government. They say what the government CAN’T do.

Somehow, people have gotten this perspective that they’re about what the government CAN do, which is why they might also think that the rules are out of date. However, when you change the rulebook and what it can do, you’re changing how the game is played.

People generally don’t understand the rules – and again, it’s at the fault of “Formal Education”.

Where Things Stand Currently

Currently, many people rely on the government for one program or another. Typically these are the same people who are stuck in the first few levels of hierarchy of needs. They don’t see past tomorrow because they can’t. So why should they care about what comes after it?

While these programs seem like they’re doing good, they’re actually weakening us as a country. Why would anyone work for something if they’re going to get it for free? Principle? Sure. But for how long?

The problem is that there’s so many people out there that don’t care that what they rely on to get to the next day is coming off the hard work of others. It’s not even that they don’t care. It’s that they’re indifferent to it. They don’t know how things work.

As more and more people take “advantage” of these programs or rely on the government to make big decisions for the people and make everything easier, the more those who have made working for government a career gain more power. Not just power for themselves, but power over you, the individual. This is called Progressivism.

Currently, we have two people who, in their personal history, have shown that they are Statists. A Statist is someone who believes that the state should control either economic and/or social policy to some degree.

One is from Big Money and the other is from Big Government. Many people don’t realize that Big Money folk pay Government members to make legislation that will help them out. The more that these people make laws together, the more the little guy (you and I) get pushed out.

A Growing Oligarchy

As we continue to ask the government for favors because we “deserve it”, we move closer and closer to what’s called an oligarchy. (Here’s one of most referenced videos that describes what that is and more.) The more favors they provide, the more people that need to be in control of those favors. The larger the government (or ruling class) gets.

If the United States ever becomes an oligarchy, we will have became the opposite of what the country was originally founded on. A place where we can never have the opportunity for Personal Freedom. It won’t matter how much you tried to do what you wanted, at this point you have a society which has a specific purpose for you, and you’re going to do that specific job.

So this is why I harp on politics as much as I do. Right now I realize how much we have to lose if the rules are changed completely. While I’m fairly new to this whole personal freedom chase myself, I want to at least have a shot.

With the government adding more and more rules in how people function together, it gets harder and harder for EVERYONE to be more and achieve more in life.

AoL 046: Why Finding Your Clarity and Focus is Vital to Achieving High Performance with Clay Green

“Why is it that some people seem to get more done in a short period of time, where I’m effectively just treading water?”

Here’s the deal — you’re a small business person. You’re the little guy. You only have so much time to do all of the things that need to get done in a given day. As I’ve mentioned in The 6 Cornerstones eBook, there are 6 things you have to do to be successful online. When you’re doing those things regularly, you still might feel as if you’re simply not moving forward as fast as you’d like.

As I also mention in the book, the first thing you need to do when starting any business is to embrace your Why. I’ve talked about this a couple of times on the blog – it’s that important.

When Brendon Burchard had his infamous accident, he asked himself at the time (because he didn’t know he was going to make it), if he had the opportunity to “Live, Love, and Matter.” That simple question helped him find his Why.

Similarly, today’s guest, Clay Green, has had a similar brush with death on a motorcycle. He actually hit a deer as he was out on his motorcycle. Since that moment, he’s been able to come to grips with his Why and it’s because he was able to encapsulate the focus that he felt in that moment.

Through his work with his clients, he helps them find that focus and clarity that so many of us struggle with – not only when we’re just getting started, but also as we’ve been working for such a long time that we’ve forgotten what we’re doing.

In this chat, we talk about the wreck, how people can live a Charged life, and what it’s like to be one of Brendon’s Certified High Performance Coaches.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why Clay believes his career in military has lead to his success today. 4:31
  • How he believes that people can go from a comfortable or caged life to a charged life 14:25
  • The “Deer Incident” and what he got from it. 34:19
  • Why someone might actually want to have their own business. 46:15
  • What Clay got out of the Deer Incident 49:05
  • What’s the difference between going through Brendon’s High Performance Academy and becoming a Certified High Performance Coach? 54:15
  • How can someone realize that they’re struggling with one of the areas that Certified High Performance Coaches can help clients with? 1:00:44
  • What are three thought leaders he’s suggested the most to people? 1:13:10
  • One book that has catapulted him to where he is today. 1:14:35
  • What are three truths he’s learned over time that he’d share with others. 1:15:06
  • If he could say any ad on any social media, what would he say and what platform would he use? 1:18:13
  • What’s something he believed when he was 30 but he considers bogus now. 1:19:50
  • When he thinks of the word success, who comes to mind and why? 1:20:50
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Clay and Tara Howisey discuss SnapChat to Drive Engagement and Increase Revenue:

Clay on Personal Branding:

Why you might be avoiding Success:

Bootstrap Businessmen Dale Roberts and Kevin Allen interview Clay:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

How to Start a Business with a low budget, little technology access, hardly any time, and no college education

Many times I’m asked, what kind of business can I start if I don’t have the money, skills, or the technology?

The quick answer: Any kind you want.

Many of the folks that I interact with in my daily life on and offline would love to have their own thing and make an income with it. However, for one reason or another, they simply haven’t gotten there yet.

They usually have one to four major obstacles that are getting in their way:

  • Limited Education (might not have gone to college)
  • Limited Access to Technology (they *might* have a laptop)
  • Limited Funding (might be on welfare)
  • Limited Time (they need to make money with the time they spend on what they’re doing)

My goal with this post is to take you through some key points and see if we can come out the end having figured out a solution to these issues while allowing you to properly utilize your skill set. Just a heads up, in this case, we’re going to be utilizing the idea of setting up a car repair shop as the primary example.

College Graduate vs No College

One thing I’ve noticed is there is a pattern when it comes to those who graduated college vs those who haven’t.

Those that have completed college, tend to see more obstacles all at once which makes them less likely to even get started. They believe they don’t have the necessary skills to do precisely what they want to do, so that’s the point? Or, if they’re like me when I first started, they realize the time investment it’s going to take to learn all of these new skills and simply believe they’ll run out of runway before they get off the ground. Just like so many other things, smart people tend to overthink themselves from actually moving forward.

On the other hand, those that haven’t gone to college actually tend to get started, but then soon realize that they don’t have the skills or the funding to follow through on their idea or take it to another level.

I mean, I know several guys who are good with cars. Most of them have been “work at home” repair guys in the past, but realized that it was too much of a hassle to keep going for a prolonged period of time. I’m guessing because the reason they got busy is because word of their good work and super low prices got out and everyone wanted to take advantage of it! Not a bad deal if you didn’t have money coming in before you got started, but after awhile, it just gets old or difficult to keep up.

So, inevitably they want to scale it up a bit. But how do you do that?

They have no extra money to hire anyone. And they don’t have time to learn to shoot and edit video to start a YouTube channel documenting what they’ve done.

So what choice do they have other than continuing to do things they’ve always done?

Both of these examples illustrate people that in the end have maxed out their time. If they had more time, they’d probably use even more of it to do the work themselves.

This isn’t a great solution.

So let’s figure out a solution that takes care of all of these issues at once.

Getting Started

In my FREE eBook, The 6 Cornerstones of a Successful Online Business, one of the things that I discuss is that it’s very important to have a Why.

Based on your background, your Why will differ quite a bit from the next person’s. I mean, it’s true that you might be interested in having the same result, but the reason you’re doing it is going to be your own because everyone has different backgrounds.

So first, you need to find out what your Why is and learn to hold onto it because it’s what will get you through the tough times. 

After you’ve found your Why, the next step is figuring out what you’ve enjoyed doing in the past the most in your past jobs and positions.

Whatever answers this question, that’s what you’re going to want to build your business off of.

Perhaps you like working with people, perhaps you actually do like working on cars. Maybe it’s both, it’s up to you to figure out what industry you want to work in.

Building the Foundation

Once you’ve determined the industry you want to work in, now it’s up to you to think about the type of business you’d like to ideally run. Would you like to have others working for you on a big online platform? Would you like to run a mechanic shop? Own several and just rake in the money? It really depends on what you see for yourself. Each goal is going to have a different approach. To build a proper foundation, you need to know what the finished product looks like.

 

Skill Inventory Check

At this point, if you’ve already read the 6 Cornerstones, you’re probably wondering where this is going because it seems pretty similar. Well, it is. That’s why I made the resource. It’s the general building blocks of a successful online business.

However, this post is more about the freelancing model. One big benefit of using this model is that it helps people earn income quickly.

So that said, this is the part that things start to change a bit.

If you’re wanting to do something online or that you have a fairly long runway, know that getting the 6 Cornerstones will help. But if you’re wanting to do something in the real world or need results yesterday, this hopefully will fill in some gaps.

So let’s stick with the mechanic example. As a mechanic you realize that you’d probably like having a shop, and you’re probably going to like having several guys working for you.

The first thing I’d do is make sure you have some procedures in place in how to do jobs. Luckily with mechanics, those procedures are fairly easy to get ahold of. If they’re not online, then I know that they’re in books in the part stores that have everything down to changing a headlight.

Now, here’s the thing. It’s not going to be up to you to be doing the jobs, What you need to find is someone that can actually do the jobs in the back while you’re out getting new customers. Or, if you REALLY want to be in the back working on things, you’re going to have to find someone that is good at getting the customers in.

You can’t do both in the end, and while I know at the beginning you might have time to do both, you should be more concerned about getting your shop started.

In other words, whatever you’re bad at or don’t want to do, find someone that will help fill in your weaknesses for a price point that you can afford.

Finding Help

Where are places that you can get folks who are looking to do work for cheap and not all the time? If you’re starting an online business, you can get people to help by project at Fiverr.com or at upwork.com if it’s something in depth.

As far as the mechanic shop owner goes, he’ll want to check schools or junior colleges that help mechanics get certified to work for the larger shops. They won’t be able to work all the time because they go to class, but they’ll probably need experience and they’ll probably want paid based on the project, and you can help them with both.

Of course you’ll want to find out what the market wants first, (specially in the car shop case, are you going to be specializing in domestics, imports, or both?) but in the end, you’re going to need help so start with it early based on how much work you got coming in.

 

Getting Paid

Now that we have you in charge of the “shop” and the actual mechanic (or in the online world a programmer or designer), you’ll want to make sure you’re not only covering your overhead (which in this case is charging enough to pay you and your help), but thinking about the future too.

Start off by pricing the work at something lower than most shops, but enough to pay you, your partner, and save a little per job. Eventually you’ll want to have some money to put towards that dream shop, but you want to also have enough money for taxes.

If you’re online and you’re starting a design group, the same holds true. Get enough that you and your partner are paid fairly, and have enough margin so that you can upgrade your technology, or buy better services to make your life easier so can put more enhancements in your sales funnel.

Momentum

As you and your help do more work, two things will happen.

  1. If have good quality, word will get out there on your quality, and you’ll get more customers through referrals. Also, if you’re doing your job, you’re letting more people know about your services just like your first customer.
  2. Your help might either want to go full time, or you might have to find another helper. As a full timer, your help will probably want to be paid more. If you opt to find another helper, you’ll have to put in more time as you get that new person up to speed. This choice is yours – just remember that a experience might just be worth the extra dollar, (or 20) per hour. Everyone has so much time, but there’s plenty of money out there.

Once you have this problem of momentum, this is where the real fun starts. Will you have to find another place to do your work before your dream shop? Do you bring on more part timers? It sounds basic, but it’s how the world works. Don’t over think it.

Checking our Results

Now, just in this mechanic shop example, we were able to come up with a business while dealing with all of the issues that were raised at the beginning.

  1. Limited Education – If you’re not good at something, don’t want to deal with it, OR doing it yourself prohibits your goal, you can always find someone that knows what they’re doing for a price point you can afford. You just have to think outside the box to find them.
  2. Limited Access to Technology – In the car shop sense, you’re not going to have all the greatest and best tools to get the job done. It doesn’t mean that you can’t rent equipment per job or just do the ones that you’re capable of doing at the time.

    If you’re working online, perhaps this means that the only time you’re doing business is through a library computer or via computers that are in a studio. Maybe you do have a laptop. At that point, you can start finding more clients at any time for your developer or designer.
  3. Limited Funding – Mechanic wise, if you’re starting off with $500 or $600, get tools you don’t have that are necessary to do one or two jobs that need to be done all the time. Meaning, do you have the basics for doing the jobs that a Jiffy Lube can do? Start there.

    If you’re doing a job online, use that money to buy software that you and your partner can use to do simple jobs. There’s tons of open source software suites out there. And you’d be surprised on what all is available today that is a good alternative to Photoshop. Same thing can be said about website development. Buy the license on one theme that can be changed to do practically anything you want. Enfold (the theme I use) is a great example.
  4. Limited Time – If you’re only able to spend 20 hours a week doing something, that’s all you need. That averages out to 3 hours a day. Not all of that time has to be equally distributed each day. If you can spend more time than that on a given day, then, by all means do so.

    Spend time doing something you’re good at. Again, I’d strongly recommend finding someone to help out as a helper early on or even a co-founder. It’s a much easier road and 50% of something is always better than 100% of nothing.

Obviously, this is post is heavy in the freelancer model. And that’s for a reason. The freelancer is the one entrepreneur type that can start earning an income the quickest and potentially the highest right away. Other types of business models might have higher returns later, but this is a great place if you need to change your hours into dollars.

If earning income quickly isn’t a necessity for you, then you might have other limitations that you might have to deal with. Maybe if you’re trying to be a thought leader or a teacher, you haven’t quite learned everything you need to know to have as much impact as you’d like. Or perhaps if you’re an artist, you simply haven’t mastered your craft yet.

If you’re thinking of becoming a thought leader, teacher, or mediapreneur, I highly recommend checking out the 6 Cornerstones eBook I spoke of earlier. I believe it will truly help you go the right direction when building something online for the long haul.

That said, best of luck to you as you start this journey. Would love to hear your thoughts below.

AoL 045: Helping Veterans find Real Estate, Mentoring, and Business Success with Melinda Enfinger

Taking a passion and making money from it takes the form of many types of careers.

For me, you guys know I love helping people do actually that. That’s why my focus in grad school was entrepreneurship. I love discussing and thinking about it… turning around and helping someone else out through the process.

This session’s guest is no different. Melinda Enfinger is a veteran of the Marines who found herself in the reality industry afterwards, and now finds herself helping veterans find their own property – plus other benefits that they might not know about.

In this session, Laila and I talk with Melinda and find out about her years of service (especially being a female Marine in the 90’s), how she got into working with veterans, and some of the commonly missed benefits that veterans might not be aware of when it comes to reality.

If you are veteran (or know one) and you don’t have a great relationship with the Veterans Services Office, then you should definitely listen to this and see if knowing Melinda might be worth your while!!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why Melinda joined the Marines and what her experience was like during her tenure. 9:00
  • How she got into reality upon leaving the Marines. 14:11
  • How the transition went from being in Marines to being a civilian 15:47
  • Why she liked being involved with reality for as long as she’s been in it. 17:15
  • What some of her favorite stories are when it comes to helping veterans with reality. 21:25
  • How she found herself doing copywriting work. 22:43
  • What she belives makes for good copy. 28:30
  • When it’s better to use “we” vs “you” when writing blog posts. 32:49
  • How she feels being in the military pushed her into coaching and consulting 35:05
  • What kind of people does she like working with the most? 37:53
  • What some of her favorite wins are in her coaching. 42:02
  • What are some things that married military couples should pay attention to when thinking about buying a new house. 50:07
  • Why Melinda believes that veterans need to take advantage of their local Veteran Service Centers 52:58
  • What are some influencers in Melinda’s life 55:37
  • 3 Truths she’s learned that she’d share with others 56:08
  • What ad would she put out into the world? 56:47
  • What would Melinda say to her 30 year old self? 58:27
  • Who comes to mind when she thinks of the word success? 1:02:10
  • …and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Interview with Shawn Mahdavi of Realbies:

How to be Authentic Online:

Mecklenburg County, NC Veterans Services Office (Just Google your county for yours or Use this link):

22Kill and the Honor Rings:

22kill

22Kill Intro:

Excerpt of the Glenn Beck Program featuring Jacob Schick of 22kill (Part 1):

Jacob Schick of 22kill (Part 2):

Entirety of the Glenn Beck Program for that day.

Additional interview with Jacob Schick:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!