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Quitting Without Regret: A Critical Key to Successful Creativity

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If you’re like me and many other creatives that I know, your mind never stops coming up with new ideas that you believe could add value to other people.

Chances are, you probably have some sort of journal or list somewhere that you can write down ideas on as they come to you.

Just last night, I was listening to Michael O’Neal’s (host of the Solopreneur Hour) interview with Pat Flynn about Pat’s new book, Will It Fly?, and a question came up for Pat that I’m not sure I ever truly heard him answer before until he answered it here.

Many successful entrepreneurs talk about 90 day sprints in which they focus on learning and doing one new thing. However, what Pat answered was very interesting. He said that instead of cutting up the year into 90 day sprints, he actually focuses on two new things for the entire year.

That honestly blew me away. That seems like such a small amount.

But if I think about it, that’s what he’s done. Just kinda going back through his income reports, I can think about what he was up to during that time. For example, in 2013 he wrote his first big ebook, Let Go. In 2014, he was all about systematizing and hiring “fuller” time help. He even spoke of it several times that year. That enabled him to start making and releasing more stuff including “Ask Pat” and doing more videos on YouTube in a series called SPI TV. And in 2015, he was all about going big and expanding his brand as a whole – becoming a regular speaker and embracing his “CEO” role (even though he’d say he doesn’t like that title too well!).

I’m sure Pat wanted to do all of these things for several years. If you dig, you can see he started things here and there. (For example, there’s evidence on his YouTube channel… his oldest videos are 6 years old.) He didn’t have the capacity to do all the things on a regular basis until recently. He knew how to quit without regret. 

Knowing Your Capacity

Let’s face it, unless we have a team, we’re not going to be able to do everything we want to do. Really. And even then, we might not be able to. (That’s why companies continue to grow.)

There’s two reasons for this, one is that you simply have 24 hours in a day. Even if you’re a workaholic like Gary Vee, you’re still only going to be able to do so much. The second is that you come pre-programmed with certain personality traits, and there’s just going to be some things that you’re better at than not.

Even if you’re a workaholic, there’s a good chance you might risk burnout and/or miss out on other aspects of life.

As Angles of Lattitude co-host Laila recently pointed out in a ‘scope of hers, “you have to know what you REALLY want”. While she was able to work herself into working at NASA, a lot of what she did to get there forced her to skip out on other aspects of life. Similarly, while she’s always wanted to be an Professional Engineer and recently had started studying to take the test to be, she realized that it wasn’t for her… at least not right now. She’s currently starting her own brand, working a Fast Track program with Beach Body, helping with the podcast, and on top of that, she’s working part time as well. She simply didn’t have the capacity to add the test on top of all of that.

I think that this was a great choice on her part – even if, for her, it was a really painful decision. She re-realized what her capacity was and she made the decision to not go over that limit.

The Big Misconception

So, at this point, you might be thinking “Ok, that’s great for Pat and Laila, JC. But honestly, I can’t afford for my startup to fail. That’s why I HAVE to try so many things. I need to play it safe. One of these things will work.”.

Will it? Do you think that will help? To me, that sounds like a recipe for failure.

Pat and Laila are simply two recent examples I can think of in the entrepreneurial arena.

Let’s jump into the sports world for a second. This past Sunday was the Super Bowl. Do you think that Peyton Manning ever tried to become a great golfer in the years that he was becoming a legendary football player? No. He was too busy studying game film and working on his own fundamentals to become another kind of athlete. However, that would have never have crossed his mind as he’s been a pedigree quarterback his entire life.

Here’s another example: do you think that anyone that’s running for Presidency of the US in 2016 has the capacity to become president if they were focused on keeping any other kind of job outside of a political one or a business that ran itself? No way!

I’m simply getting at this simple point: There might have been people who were able to burn the candle on both ends. But if you really want something to be hugely successful, you’ll probably need to put all of your effort into that one thing.

When you start to pile up too many commitments on your plate, you have no choice but to start letting other tasks and ideas fall through the cracks.

Taking the Next Step Without Regrets

So now that I might have twisted your arm into realizing that you might have to let off the gas on some of your current efforts and/or ideas, how are you going to do so? For one, you don’t want to be considered a quitter. Secondly, you don’t want to truly give up those ideas.

I believe that there are a few good ways that you can set your mind at ease.

  1. Declare Victory and Move on. Realize that whatever you were working on was merely a project. If it was merely a project, and you learned something from it, declare it as a victory. Move on. For me, I’ve been pouring some time developing a couple of products since re-launching the site back in May. One was a guide to writing resumes and cover letters. The other was building the ultimate guide to connecting with anyone.After doing some groundwork and some idea bouncing and verifying, I realized that these items weren’t going to be as useful to you guys as I hoped. What I learned is that if I have any future product ideas, I really need to ask you all what would be a good product. (FYI… I do have one in the works now!)
  2. Prioritize Them. You can only do so much. If you need a visual, think of your capacity as being the top of a traditional stove. There are 4 burners. If you cook with a stove, you probably know you use the front two burners the most. They’re the most active. The back two are merely for more passive secondary items.Many times, I think about my efforts like this. I’m going to have two projects that are taking up most of my time. However, there are some things that while I would love to do them now, I’m going to have to make them secondary. Secondary items can not require the focus of a front burner item. If it does, I’m just going to have to remove it all together. (The last thing I need is to burn the house down, right? aka burnout.) Right now, when it comes to building New Inceptions, my front two burners are being used for building weekly content and building real friends and allies in the creative space. The back burners are building the New Inceptions audience and a product for them. I’m not doing anything else that isn’t related to accomplishing these four tasks.
  3. Share the Responsibility. Teams don’t have to be made of employees. You can make a voluntary team of like minded people who are going after the same goals. The main difference is that employees work for an income. Volunteers work for a feeling of purpose and belonging. The co-hosts of the Angles of Lattitude podcast are all volunteers. However, they realize that we’re all going in the same direction: to have our own brand, credibility, etc. As the show continues to gain traction, they’ll be more and more recognized as a contributor. Eventually, the audience will start seeking them as authority figures beyond the show.

 

This Week’s Challenge:

In today’s world, it might seem like a weakness to give up on something you’ve set out to do. You might have phrases in the back of your mind that are repeating, such as “quitters never win” and “not quitting is half the battle”. But are those things really true? I’d argue that quitters DO win. I believe that the best entrepreneurs – the best professional creators – do know when to quit. In fact, they do it all the time. They know what they should be focusing their time, energy, and money on and they quit the rest.

What should you quit doing? What should you postpone? What should you be spending more time focusing on?

Let us know in the comments below this post.

AoL 021: Behind the Scenes in Making a Now Trending Show with Josh Featherstone

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Being a creative can be an interesting ride. For many of us to consider doing anything outside of our normal work life, there has to be some sort of reward or reason to do it. For many of us, that reward is extra income. For others, just making things is, itself, rewarding enough.

Many times, that second group is referred to as hobbyists or amateurs. These terms themselves, kind of have a negative connotation to them. “He’s such an amateur.” vs “He’s such a professional.” There’s really no contest, right?

Well, funnily enough, that perception of thinking couldn’t be farther from the truth in a lot of instances.

A good example of this is today’s guest, Josh Featherstone.

During the day, you can find Josh working as a manager in the restaurant world. But at night, he switches hats and becomes host of The Now Trending Show. This particular podcast isn’t his first rodeo, either. He’s been host of other shows as well.

In today’s talk, we chat with Josh about how he got into media, what his show is about, some of the equipment he uses, and even a little about his thoughts on copyright infringement.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How Josh got into podcasting.
  • What radio shows inspired him to get into media.
  • What his thoughts are on Marc Maron and the use of “WTF”.
  • The story behind the Now Trending Show.
  • How the show gets topics and how Josh and Lori frame what they talk about.
  • Why a podcast is the way to go if you’re looking to have unrestricted speech.
  • Equipment they have and how the show is actually done.
  • How they include clips from the media in the show.
  • His thoughts on copyright infringement.
  • Future monetization plans (if any).
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Want to get started with your first podcast? Here’s an intro to do it like Pat Flynn:

Pat’s series is a few years old. Here’s a more recent (November 2015) review of mics by Fizzle’s Chase Reeves (Fizzle link):

And finally a Fizzle podcast session from May of 2014 where they talk about 24 lessons they learned after doing their podcast for a year.

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

niche marketing

How to Use Niche Products and Marketing In Developing Your Brand and Business

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As creators who are wanting to start a business from our passions and interests, we are told from many marketing experts that choosing a niche audience is how you start a profitable business. They say you have to niche so deep that when you find an avatar – a representation of your perfect audience member – which will consider anything you make for them a must have. An example of an avatar might be a 25-34 year old, married, woman who finds herself stuck in middle management and wants to start making crafts for a living. (That’s an example, not my avatar!)

Basically, from this perspective, you make products for this one avatar. This type of business building is based on having a Niche Product.

The best way to get a niche product is to question anywhere from 5 to 20 of people who fit your avatar, find out what they want, how much they’d want it for, make it, and sell it to them.

Are you familiar with this method? If you’re a Fizzle member, you should be. If you’re a Foundation graduate you definitely should be. Both suggest that this is a relatively foolproof way of selling products.

Essentially, if you go this route, your recommended elevator sentence goes something like this: “We make ______ for _______ so that they can _______.”

I have no question that this model works… and it works well.

However, it seems to me that this might be missing the mark for some folks. If you’re like me, you might want to put your time into something that has a little more meaning for you in it. Something that you have a definite “Why” in doing. And to be honest, if you niche too far down, you might lose that Why. (We’ll talk about what that “Why” actually is in a second.)

To make it easier on themselves, some solopreneurs make their niche fit who they used to be. They make products and platforms for their old selves. Pat Flynn, Tim Ferris, and Lewis Howes are great examples of this. This seems like a straight forward solution. However, if you choose something outside of that, you might grow tired of working with that group. This fear of growing bored or even unwilling to work with a certain industry has given me issues in the past. The deeper I niched down, the further I got away from what I wanted to do. I have so many interests that all relate to each other that I couldn’t stick to one thing.

However, over the weekend, as I was listening to Brendon Burchard’s Thought Leaders Roadmap training and I had a eureka moment. Everything was made clear by a small section he discussed and I want to share it with you guys.

Definition of Niche Marketing

One of the things that Brendon touched on was a piece where he talked about Niche Marketing. He said that it wasn’t actually initially designed as I described niche product building above. I can see how many people use the terms interchangeably and it can become confusing. So let’s clear it up.

Niche Marketing is simply defined as

targeting a product or service to a small portion of a market that is not being readily served by the mainstream product or service marketers.

You might be wondering what the difference is. Well, for one, there’s no mention of an avatar. And, there’s no mention of building a product based on what that avatar wants.

It just simply says that you market based on the niche… not make the product itself based on the niche.

Example of Niche Marketing at Work

Can you think of any companies that use niche marketing? For me, Apple comes to mind. In his TEDx talk, Simon Sinek gives a perfect example of what separates their marketing practices from other companies. He talks about the Why factor being key in why they build what they build.

Let’s look at this elevator sentence: “We’re Apple. Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making sure our products are beautifully designed, simple to use, and user friendly. We just happen to make computers. Want to buy one?”

Now, let’s look at the first commercial series for the iPhone:

All you have to do with this is recognize that Simon’s message fits perfectly with these ads. Also, realize that it’s one product but multiple niches are messaged to through the various ads:

  • The first ad (after the intro ad) is for people already using an iPod. It shows how the iPhone is like an iPod – but better.
  • The second ad is geared more for a general demographic – maybe a little technology friendly..
  • The third ad is designed for the “on the go” type.
  • The fourth ad is designed for people who only browsed the web on their computers because they don’t like mobile versions of the web.
  • The fifth ad was designed possibly for those who might not know about the current trends in tech.
  • The last ad was for the busy on the go executive who needs things for their business.

You can see the same message being displayed in the next generation of ads. The difference is that they just added video:

And finally, here’s an example of an ad that shows their message for the Macbook Pro.

They didn’t even talk about the computer’s capabilities here! But why should they? They have brand recognition that it’s going to be easy to use because the iPhone was. What they did illustrate is that it was beautifully designed to drop weight down even more. This is part of their Why!

My Big Eureka Moment

The message that I’m getting across here is that there are two ways to market to a niche. We can take the advice of many of the popular marketing experts out there and make a product for a particular niche and get a definite sale. But we’ll be limited to our overall scope of how many people we’ll be able to sell to.

Or…, and here’s the big eureka moment, we can do both. We find out what several markets want, make one solution for all of them, then market it out to all of those markets like Apple has done with its products. (Apple may very well do this already. However, I know that part of what makes them who they are is that they build products that a lot of people don’t even realize they wanted. Most recent example is the Watch.)

I think that’s what Brendon does and that’s why he’s been able to grow so quickly in recent years. 4 Million Facebook likes of this writing. I think he knows what he’s talking about. 🙂

This Week’s Challenge:

Think long and hard about what you want from your future business. Do you want to create quick seller products? Or do you want to become an expert in your field – offering products that are not only meaningful to your brand, have a lasting impression, but also match your Why? If your answer is the second, think about what modality you’d prefer to provide your services in first and also think of a couple of possible complimentary products as well. In other words:

  • Create “high level” niche products and sell them through niche marketing.
  • Make sure that these products fascinate you (and you can talk about for 3+ years)
  • They’re in the modality you LOVE first. (Book, audio, video, or … etc.)
  • There are 3 products per “brand topic”. Then Stop. (Book, audio, and video, then … etc.)

If you’ve already started creating products, I’m curious – did you start with a Why? What kind of products have you sold that match that Why?

marrying an entrepreneur

AoL 019: Marrying an Entrepreneur and the Fundamentals of Building a Business with Francielle and Brian Daly

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When you’re introduced to somethings, you either can go slow or fast. Examples of learning something slow might include many sports and school activities such as multiplication, reading, and writing. You get the idea.

Other times you have to go fast – like learning how to ride a bike.

When it comes to entrepreneurship, and teaching others, you can do it quickly and risk blowing their minds. Or you can go slow and try to recreate how you might have learned.

Unfortunately for people who marry an entrepreneur, they often times don’t get the chance to learn slow. Personally for me and Maria, I tried to keep her process relatively slow so that it wouldn’t get too nuts. However, as soon as we got married, I had her listening to podcasts and watching courses right away. Eventually getting her interested in what things she wanted to do outside of her day job.

I could have gone quicker than that. I know that one of my best friends from school, Ben, got his now wife, Megan, to go to an LTD open meeting for their second date. She got to know the business more than she got to know him! Yikes. Talk about a steep learning curve!

Similarly, one of today’s guests got the other to go to a business conference early on their dating life as well. As she eludes to in the podcast, he meant business!

Francielle Daly quickly realized that Brian was for real and that being with him would mean things would change in her life. And boy did they ever. Now she’s running her own site and coaching others with him. All in the matter of a couple of years.

In today’s session, we talk about what that transformation looked like and the ride they have taken together to this point in their solopreneur careers.

IN THIS EPISODE, YOU’LL LEARN:

  • How Francielle was introduced to Entrepreneurship
  • Where the idea of FullTimeMom.org came from and how it’s changed over time.
  • The importance of the 4 Pillars of Business and how they can affect a business.
  • How the question “If you thought you were doing everything right and someone told you that you were doing something wrong, how soon would you want to know?” has changed Brian’s perspective on life.
  • The importance of having a strategy for the things that you do in your business.
  • Why it might be a good thing to work with professionals.
  • Why an assessment is critical when forming teams and business relationships.
  • How they’ve had success finding clients.
  • Whether they see themselves as being unemployable.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Get the Dalys’ Execution Plan Template here:

GET THE EXECUTION PLAN TEMPLATE
I agree to have my personal information transfered to MailChimp ( more information )
In this plan, you'll see how you can execute and grow your business. It asks all the right questions regarding your business and makes you think about what your next steps might be.
Please be aware that any work you use this plan for is at your own discretion. It is highly recommended that you seek a proper assessment from Brian and Francielle Daly for proper use.

Article that talks about launching a company with a loved one and 5 things you need to know about doing it.

Marie Forleo asks 4 questions you can ask yourself when taking business advice from your spouse:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunes, Stitcher, and/or Podbean. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Four Systematized Business Building Resources Which Will Help You Find Clarity in Your Work

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The world tends to mistake desire for clarity.  When people talk in a no-nonsense way, it’s often mistaken for aggression. Getting aggressively engaged with your future will bring you clarity.

In a world of much chaos and huge differences in “factual” information, it’s pretty easy to get confused in what we want out of life. We spend so much time figuring out who we are, that many times we forget the actual process that we’ve taken to get to that point.

We forget that not everyone has had our struggles. We forget others don’t have our same background. And many times, we see the strengths that we’ve developed as no big deal.

Many of us, while we know we’re good at things, simply don’t choose to capitalize on those experiences and strengths. Many times believing that we have to emulate someone else to be considered “successful”.

But that’s simply not the case.

When we look at many of our favorite successful people, we might have different ideas of what made them succeed. It’s easy for us to think, “Oh yeah, that guy is a product of the system they’re in!” or “she was just lucky,” or my favorite, “dude, he simply has extraordinary talent”.

But, from successful person’s perspective, are those the true secrets to their success? That the reason they were good is out of their control?

Of course not.

So why is it that so many of us believe that success is given to us? That it’s from an external source?

Personally, I think that we’ve been trained to think that way. Our past schooling and our supervisors were the ones in charge in determining if we were successful. Success was based on our grades and our ability to move up in corporate ladder.

However, I’ve re-learned that true success comes from being able to build a sound foundation that all your future choices will be built on. That sound foundation is often referred to as clarity of purpose or simply clarity.

What Championship Sports Teams can Teach Us About Systemization

For a majority of people, professional sports seems simply as form of entertainment. On the surface, I can see how they see that. And frankly, they are. And I think that’s how many of us started watching our favorite teams. However, as I’ve grown older, I’ve realized that we can study them, not for stats and trivia, but actually for key elements that we can apply to the rest of our life. We can learn about relationships, teamwork, leadership, communication, execution, metrics… the list goes on.

For me, I learned a ton from watching the 2006-2007 Colts team win the Super Bowl. Every year prior while Tony Dungy was their coach, they focused on the small things – the basics of the game.

They focused on tackling. They focused on timing. They focused on communication development. I mean, compared to today’s team, they were pretty polished on every aspect of the game. There’s no way that this would have happened to that Dungy team. The team was simply prepared to win that Super Bowl.

Looking around the NFL, there are a couple of teams that might stick out as teams that just “have it”. They have a working system. One of those, as much as I and other NFL fans would hate to admit, is the New England Patriots.

For as far back as I’ve been a fan of the Colts, the Pats have been a powerhouse in the NFL. While there hasn’t been too much released to the public about how they win so regularly, NFL fans can tell that the program that they utilize works for each player on the team. A program that stresses that their players must “Do Their Job“.

Across the sports spectrum, we can see many instances in college basketball. Take for example, Coach K. Just like the system that the Patriots have with Belichick, part of what makes coach Krzyzewski is that he starts with the basics and that he wants feedback from those that are around him. Before Belichick and Krzyzewski, there was Bobby Knight, and before him there was John Wooden. Each had winning systems.

“But, JC. You just said that people aren’t a product of their environment.”

Well, they are and they aren’t. They are in that a good system can provide a player a good environment to get better in. However, it’s up to the player to take advantage of that environment. Those that don’t follow the system are yanked out and replaced. That said, the more a player excels in that environment, the higher potential they have. They excel, they get rewarded by more playing time. They can’t let their ego get the best of them or the team and they, themselves, won’t win.

They simply need to let the system work it’s magic on them. For some it takes a little less time than others. However, when the player utilizes the right system, they’ll have a much better chance to succeed than if they were the only star on their team… or outside of the league all together!

 

Systematized Business Building

Since personal development and business development have gone hand in hand since the Wallace Wattles days, we should realize that there are ways to build a business and ways not to build one.

Recently, I’ve been hearing a lot of the same material repeated about building a business. Each time I hear it, it differs just a tad bit. However, the foundational pieces stay the same. And the biggest and most important piece that most people who want to start their own business struggle with, right from the beginning, is clarity.

Following a system that can give you clarity, just like in sports, is a HUGE advantage when you’re trying to figure out a business that’s going to function and be successful.

Through the 8 years that I’ve been studying the entrepreneurship world in detail, there have been only four sources that I quote regularly for helping me move on. One of them is finally systematizing his findings. So I wanted to do a quick review for you guys today. Depending on what you want to do, these will all help you move forward without wasting time and money.

Leadership Team Development (LTD)

Type: Immersive Training. Everyone starts from nothing. You will be working with sponsors who have had success already. You’ll be selling already existing products and getting others to join your team. Marketing and training is available through the company.

Cost: Varies. Depends on how you get started. Whether or not you buy the same product you advertise. How much marketing stuff you’ll use.

So this is going to be a hard turn off for some. However, others will love it. Just depends on what you want your business to incorporate. If you want to just focus on marketing and growth, this is totally your thing. If you want control over R&D as well, keep moving down the list.

For me, if I hadn’t started with LTD, it would have taken me a little more time to get into personal and business development. As far as passive income goes, nothing beats the multi-level marketing business type.

Why?

Well, for one, it’s super simple. Because anyone can enter and it doesn’t take a genius to be successful. You simply move product for the main company, and you get more people started as IBOs, coaches, or whatever they call their members.

The second thing is that the right groups, like LTD, will teach it’s members life skills (I learned about John Maxwell and Coach K, among others, from LTD).

And the third thing is that if you truly build it like those that have gone before you discuss, it literally is the most passive income source available out there available for people at all levels. Once you build your business, if you’ve brought in the right kinds of leaders and trained them well, then chances are as your group gets bigger, you’re needed less and less. Oh, and your income increases as well.

If you’re wondering, I’m still a card carrying member, so if your interested to know more, contact me directly about it.

Just make sure you put “LTD” in the Subject line somewhere.

The Foundation (TF)

Type: Immersive Training. Again, everyone starts from the bottom and works their way to the top. You will be working with coaches who have been students in the program before. Originally geared towards building online membership software (Software as a Service).

Cost: Relatively high up front. The expense of being in this program runs in the thousands. So it might not be an option to all future entrepreneurs. But it’s definitely worth it as you will be fully virtually immersed by the class.

Another very focused group that I’ve been a part of has been the Foundation. There are 10 types of online businesses that you can start. Being a “engineer” is one of these options.

As an engineer, we specifically fix a problem that clients and future clients will have. Many times that solution will be done through building software. We do this through what TF calls Idea Extraction. 

Now, idea extraction can possibly scare plenty of people because it might involve cold contacting people – especially if you’re not connected to an industry you want to help. However, there’s ways to mitigate the effects of doing this contacting and it’s explained within their course.

Check them out here.

Pat Flynn’s Book: Will It Fly

Type: Independent Training. Most training across the web is what I’d consider independent training. “Students” can start anytime, anywhere, and at any level. (The previous two options makes everyone start from scratch.) They have complete control over everything about their platform. Some might find this level of control too much. Others might love it.

Cost: Least expensive of the four as it’s a book. However, it’s put together from years of Pat’s studies for his blog and interviewing for the SPI Podcast.

Being released in February 2016, I have had the pleasure of being on the Book Launch Team for this book by the Internet Marketing Crash Test Dummy himself, Pat Flynn. While it might not come with the specific community that the three other options have (not saying Pat doesn’t have community, he does), it does have a great interactive framework that you can use to start your online business.

Specifically the book is divided into five sections. Those five sections are:

  • Mission Design – Through a series of thought-experiments, we’ll make sure your target idea aligns with and supports your target goals.
  • Development Lab – No matter where you are currently in your business, this phase is used to uncover important details about your target idea that you haven’t even thought about yet.
  • Flight Planning – This is where you’re going to assess the current conditions of the market that you’re entering so that you can see what (and who) you’re up against.
  • Flight Simulator – You will be combining everything you’ve learned through your research together to actually validate and test your idea with a small segment of your target market.
  • All Systems Go – You’ll be doing some final analysis to make sure you’re ready to move forward with your idea. In addition to that, you’ll get some helpful insight on your next moves, and how you can take a lot of the information you’ve uncovered during your research in this book forward with you, so you know your next steps.

Check it out here. (Amazon affiliate link)

Fizzle.co 

Type: Hybrid Training. Is a mix between Independent Training and Immersive. While you go at it your own speed and can start from any entry point, there is a community to ask questions regarding anything you might have problems with. I believe this is the Jack of All Trades solution.

Cost: Typically $35 per month. However, there is a trial period. Which you can try here. (Affiliate link)

This resource for building your business, like LTD, is for the long term. You can learn the basics that Pat discusses in his book, but it will take you from creation all the way up to scaling up to a point where you actually start hiring a team to help you. As of the writing of this post, I am a local Fizzle meetup host for Indianapolis.

There are three main phases:

  • Find and Develop your Business Idea – Build a Solid Foundation
    roadmappage-phase1
  • Launch Your Business – Earn Enough to Support Yourself
    roadmappage-phase2
  • Optimize & Grow to Increased Profitability & Sustainability
    roadmappage-phase3

 

Again, you can get started at Fizzle for a free trial here!

If you’re interested in being the best in anything, you got to find a working system to learn it in. As you can tell, I’ve gone through several myself. While I take full responsibility for my lack of focus and discipline in the past, it is my sincere hope that you will be able to excel in any of the above programs.

While each resource above is geared towards making you successful, whether or not you acquire that success is up to you. As the Under Armor Tom Brady (the Patriot’s quarterback) commercial says, “You are the sum of all your training“.

Homework:

If doing what you love for a living is really what you want to start working towards this year, I believe you need to get yourself in a system that will help you focus and excel. There are many out there, but I hope this review gives you somewhere to start. Below, feel free to ask any further questions about each resource you might have.

If you’re a seasoned pro and have had training outside of these 4, I’d love to hear about your experience. Eventually, I’d like to get a guide and/or review for various programs so that people don’t waste their time or money on a program that doesn’t fit them.

Distractions: Their Unseen Costs and 4 Ways We Can Overcome Them (For Real This Time!)

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You Can’t Do Big Things if You Let the Small Things Distract You

Distractions. Our lives are filled with them. From emails, to texts, to messages on various social media platforms, and even the TV and all that goes with it. Distractions are everywhere. What’s worse, is that many times we feel that we let them run our lives with little power to do anything about it.

The Problem with Distractions…

As Creators, we need to be able to do focused work. Some would even call this hustling.

Cam showed a video yesterday with Richard Kuo where they talked about how Richard actually plays video games in moderation.

That’s where I’m at myself.

For the most part, anything is ok in moderation. However, neither Richard nor myself let videogames keep us from achieving things in our work or business. I think we both survived a stigma that questioned why we were gamers in the first place. Hell, people still ask Maria why I game. But to be honest, I enjoy it. And if any of those people were to ask me directly, I would simply ask them, “Why do you watch TV all the time?”. I’m sure I’d get the same answer.

So the problem isn’t so much the distraction itself. The problem is when the distractions get us off course of what we’re supposed to be doing. Or, even worse, when people think the distraction is what we’re supposed to be doing.

Distractions are Around Us Everyday of Our Lives

The reason that so many of us fall to distractions isn’t because we’re dumb. It’s that it’s what we’ve had in our lives from pretty much birth.

When your parents first sat you down in front of a TV, do you think it was to teach us something or to distract us so that they could get something done? I know for many of us millennials, we grew up with the TV essentially being a parent.

Today kids are growing up with mobile tech, but it’s essentially doing the same thing. Distracting them so they aren’t doing anything meaningful.

One of the reasons I’ve never really watched reality shows is because all it is, is a distraction. Sitting around and watching other people succeed at life? You’ve got to be kidding me! I can be having that success myself if I put my mind to it. Not necessarily singing or dancing, or whatever the current trend is, but doing the thing that I’m good at. I hope you feel the same way about your life. We must realize that when we’re constantly checking into other people’s agendas, we’re actively checking out of our own life.

With all of these distractions around us, it becomes the norm. But does that mean it’s what we’re supposed to do? Well, pop culture would say that’s what we’re supposed to be interested in. But, seriously, it doesn’t have to be.

Distractions as “Busy Work”

Those of us who have jobs still or are lucky enough to have a lot of clients probably get a ton of email. While staying up with email might seem to be a good goal at first, it simply becomes a huge problem as we get more and more.

Back in the summer of 2014, Pat Flynn did a podcast with his new email assistant. They talked about why he hired her and what it was that she exactly did. Answering all of his email was simply getting out of hand. He didn’t have the time to sort his emails, answer them, and then do the real work to build his business.

Even though the email had to do with his business, it was disconnected from his strategy and purpose. How many things can you think in your business besides email that could be labeled as a distraction? Checking Twitter and Facebook all day?

I mean, you might not have a problem with Facebook, but some people do. (And if you’re one of those folks and are trying to get more work done – try this Chrome extension to help you limit the use of particular sites.)

Unseen Costs of Being Distracted

Now let’s think about something for a second. In LTD, I learned about what’s called surface cost and unseen cost. One of the things that is discussed is the unseen cost of not talking to people to get started as an IBO. It was said that you’re passing a possible Platinum every day. You just weren’t aware. In unseen cost, passing this Platinum could be costing an IBO upwards to $50 grand a year, possibly more? Knowing this helped me open up and talk to everyone.

Their answer to eliminating distractions was to simply cut them out of your life. Have a TV? Cut your cable. Are you a power gamer? Sell your system.

The problem with this (and I feel many of Cam’s followers have) is that when you do these things, you’re going cold turkey. For some, it might work. For others, it might be the worst thing for them to do. We need to realize that for some, addictions are like drugs. Withdrawal in itself can be a major hurdle… possibly leading to depression if not dealt with properly. (Unless you have a support system in place, or something else to take your mind off of not having this distraction, then there’s a good chance you might seek something else to distract you.) I knew I couldn’t go cold turkey. I enjoyed gaming too much at the time.

In a more relatable life, let’s just think about the unseen cost of being simply distracted. Now, let’s just take a conservative number of four hours a day. Say 2 hours at home and 2 at work of just being engaged in social media, TV, and video games. 4x7x52(weeks)x78.7(average lifetime) = 114,587.2 hours. That’s equivalent to 13.08 years. Now let that sink in there.

If you can’t let that sink in, let’s make it a little more relevant.

It means, that of the writing of this post, since 2003, you would have been doing something on Facebook, or sending texts, or doing something that really means nothing NONSTOP.

In 2003, I was 21. I remember turning 21. The actual night of my 21st birthday, I bought my own alcohol from the supermarket. No bars for me. I wanted to go about it in a mature fashion. That’s also the year that I changed my major to Electrical Engineering Tech at Purdue. Where I met some of my long time friends.

How about you? What were you doing 13 years ago? Can you imagine all that time spent on Facebook including the time you’ve spent sleeping? I sure can’t!

And if that wasn’t enough, let’s just say that you have a annual income from anywhere to $25,000 (yes, in Indiana it’s a thing) to $80,000. Simply doing that math you would have lost $325,000 on the low end and $1.04 million on the high end.

If you’re like me, and you try to rationally explain the next time you’re thinking that 4 hours a day of ::takes a breath:: … TV, playing on your phone, browsing the web, playing with your apps, and gaming… ::gasp:: isn’t that big of a loss, hopefully these numbers will put it into perspective.

How to Overcome Distractions: Being Undistracted and More Purposeful

So how do we alleviate our pull to distractions? Well, that’s a good question. I mean, I struggle with it myself. By no means am I some perfect guru who’s highly achieving. That’s just not me, and I even struggle at times in thinking that I’ll eventually be making New Inceptions a living.

But I’ve chosen this path. And now, I have to focus and make the best of it. And the way I’m going to do that is through what’s called Deep Work. 

I recently ran across this phrase when I heard of a guy named Cal Newport. Cal is an Assistant Professor of Computer Science at Georgetown University, and during the interview I heard with Srini via Unmistakable Creative, they talked about two kinds of training that we can do when it comes actually performing Deep Work.

  • Active Training It’s called training for a reason. Just like when you’re working out in the gym or learning any skill type, you want to start small and work your way up to higher and higher levels. In the interview, Cal said that one of the ways that he practices this is by simply holding a thought relative to what we’re creating as we’re walking. Like meditation, if you feel your mind straying on other thoughts, you bring it back into whatever you were thinking. Focus on that one thing. Ideally you want to go deeper and deeper into that thinking by coming to a conclusion on one thought and then moving from there to another. Hold that thought and then go deeper. Repeat as much as you can.
  • Passive Training The key here is to simply keep your attention from jumping from distraction to distraction. Even though you might be simply filling up your car at the gas station, you need to fight the urge to check your Facebook or Twitter feed if you’re notified of an event. He said that this will help you build your executive center’s ability to focus. And just like when it comes with training other muscles, you’ll have a better chance of actually having better focus at a higher level the next day.

Srini also adds in his free download (that’ll you’ll have to listen to the podcast to find out how to get) ways that we can actively setup our day to day life for Deep Work.

There’s two in it that I already do:

  • No email or social media after 7pm until 10am. If this is too big of a time period for you, there are tools to help you not visit certain sites. He mentions Heyfocus, Freedom, and Rescuetime. Another Chrome Extension I’m aware of Momentum that replaces your New Tab screen with a screen that reminds you what you want to get done in a particular day.
  • Eliminate Unneeded steps in accomplishing your goals. Pretty straight forward. The more steps there are to getting something done, the longer it’s going to take and the less likely you are in getting that particular thing done. Even if there’s things you can’t eliminate, perhaps do them the night before you close up so the next day you can quickly start from where you began?

He adds a few more tips in that freebie about your phone that might help if you have struggles there.

Homework:

This week, I’d say listen to the conversation with Cal if you don’t do Deep Work on a regular basis. Do it as you’re driving somewhere, when you’re at the gym, or whenever you generally listen to music or podcasts. I want you to understand why it’s important to do Deep Work. If you’re wanting to call yourself a Creative, and in particular, a Renegade, you need time to take yourself to that next level. I don’t want you burn yourself out if you’re not used to doing your own work over prolonged periods of time.

If you already do Deep Work, what kinds of things do you do to keep yourself from letting distractions get the best of you that I didn’t cover above?

AoL 017: Helping Organizations Find Their True North through Projects with Frank Forte

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As movements and organizations grow, they sometimes lose the soul of what the organization was originally based on. Or, perhaps they’ve grown with the original intent for so long that they are too chaotic for their own good.

Take academia for example. When I was a graduate instructor, the head of my department didn’t get along too well with the head of the actual building. One was in charge of courses in her department, the other was in focused on building connections with those who were outside of Purdue. As far as I could tell, what happened was that as the building and all the activities outgrew the department, the old department head wasn’t made in charge of the building as a whole. The powers that were opted to pull someone in from the outside.

One would think that for the place to be effective, that they would have set their differences aside and worked together. But they never did. (Eventually the building head left for greener pastures. Good for him!)

I’m sure places that you’ve worked at or with have had similar communication or vision issues. Unfortunately (or fortunately), outside of academia, these differences eventually will have to end. Otherwise someone will lose their job, client, or even worse, the organization might fold.

Oftentimes, outside help is needed to fix these issues.

Amongst other things, this is what this session’s guest, Frank Forte, does. He helps companies find their true north as he “speaks, mentors, coaches, and consults for individuals and companies on how to effect change through projects.”

Frank has worked with organizations of all sizes on multiple projects and has come to the realization that people are ultimately what need to helped. I like to think he does it in a way that is under the radar.

In this particular session, we discuss how companies of all sizes need to understand leadership and what makes a successful consultant and entrepreneur.

IN THIS EPISODE, YOU’LL LEARN:

  • How Frank got interested in leadership and how he’s applied what he’s learned in organizations he’s worked with during his career
  • Two big keys in being a good leader
  • Why consultants should see themselves as entrepreneurs
  • The difference between Freelancing and Consulting
  • Why he believes knowing how to wield leadership is vital in being a successful entrepreneur no matter the size of the business.
  • Why it’s important to stay out of the blame game
  • What are steps to becoming a successful consultant and/or coach
  • The most important traits that an entrepreneur should have.
  • What he means when he says “he affects change through projects”
  • What he believes that companies have focused on in the past 10 years and what that means for entrepreneurs in the future.
  • …and MUCH more.

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

In this week’s show note extras, I have a couple of pieces that I think further illustrates Frank’s perspective on work.

The first is a video is a favorite of mine, featuring Simon Sinek. In it he talks about the important of starting with “Why” and talks in depth about how about how Apple does things the way they do. I’ll think you’ll quickly realize why it’s one of my favorite TED talks.

The second resource is one that is focused strictly on how important basing your life and your work from your passion truly is. I had a “wow” moment in this one as the person that Srinivas Rao is interviewing, Phillip McKernan, talks about how so many people in the world utterly refuse to follow their passion – even if they’re clear on what it is. He’s definitely a guy I’ll be paying attention to in the future.

Phillip McKernan on the Unmistakable Creative Podcast

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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Cheers!